Social Media Manager

We’re seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence across all social platforms. This role is responsible for content strategy, execution and performance analysis. The ideal candidate is both creative and analytical, with strong editing skills, a deep understanding of social trends, and the ability to translate data into actionable insights. CREATE COMPELLING SOCIAL CONTENT Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels Take ownership of a social content calendar and ensure all posts are on-brand, high-quality, and aligned with business objectives. Write, edit, and review social copy, scripts, and captions with attention to voice, clarity, and engagement. Collaborate with design, video, and creative teams to develop compelling content that tells a cohesive brand story. Support paid social efforts with creative input and content variations where needed. COMMUNITY ENGAGEMENT Assist with community management and social media monitoring, responding to customer comments and escalating issues as needed Facilitate conversation between customers/users and recognized brands, engaging in a two-way conversation that aligns with brand values and provides a gracious customer experience Drive proactive measurement of customer engagement and topics of conversation, user feedback, and issues through regular reporting and conversation analysis Alert team to valuable user-generated content that arises; assist in curating lists of influencers and conducting intensive research around new UGC opportunities REPORTING & COLLABORATION Build monthly reports that highlight wins, learnings, and opportunities using analytics tools such as Meta Business Suite, TikTok Analytics, and Sprout (or similar) Be client-facing with quarterly reporting and communications. Mentor junior social team members and collaborate cross-functionally with marketing, product, and customer teams STAY UP-TO-DATE & IN THE KNOW Research and share new approaches to social media engagement Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels JOB REQUIREMENTS BA/BS in Marketing, Communications, Journalism, or other related field 5+ years of experience or project work creating and implementing social media strategies Living in the Raleigh-Durham area Understanding of digital marketing and a desire to grow within the industry. Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy Experience shooting content with an iPhone and a professional camera Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing Understanding of current trends, meme culture, and platform nuances Previous experience with influencer marketing or UGC programs Familiarity with Google Analytics is preferred