Social Media Manager & Content Creator

HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.

THE ROLE

We are looking for a creative, commercially minded Social Media and Video Content Manager to bring Haypp and Northerner to life across social channels. This is a hands-on visual content role. You will shoot and edit short-form videos, design platform-native assets, manage external agencies and build engaged communities while delivering measurable brand and business outcomes.

Working in a highly regulated category, you will turn complex constraints into imaginative, responsible social ideas, partnering closely with brand, PR, content, regulatory and legal colleagues.

WHAT YOU'LL DO

• Create, shoot and edit social-first video for Instagram Reels, TikTok and YouTube Shorts, from concepts and storyboards through to final cuts, captions and publishing assets.

• Design high-quality carousels, thumbnails, graphics and other visual assets, adapting creative for the different personalities and audiences of Haypp and Northerner.

• Manage social and creative agencies: write briefs, challenge concepts, coordinate delivery, maintain quality and hold partners accountable for performance and value.

• Plan and execute organic social activity across Instagram, Facebook, TikTok, YouTube and Reddit, supported by clear calendars and channel objectives.

• Lead day-to-day community management, social listening and thoughtful participation in relevant Reddit communities; identify issues and escalate sensitive conversations.

• Generate original concepts that work within regulatory and platform restrictions, obtaining appropriate internal approvals before publication.

• Work with creators and internal spokespeople to capture authentic video, and repurpose footage efficiently across formats.

• Measure reach, meaningful engagement, audience quality, brand interest and traffic contribution; use insight to improve creative and agency ROI.

WHAT WE'RE LOOKING FOR

• A strong portfolio of short-form videos you personally filmed or edited, plus visual assets you designed.

• Practical shooting, lighting, sound and editing skills; fluency in tools such as Premiere Pro, After Effects, CapCut, Canva, Photoshop or equivalent.

• Experience owning consumer brand social channels and managing external agency relationships, budgets and deliverables.

• A strong eye for social-native design, pacing, hooks, storytelling and platform-specific creative.

• Confident community management skills and a genuine understanding of Reddit etiquette, moderation and participation.

• Sound judgement, strong stakeholder management and a creative approach to working with compliance requirements.

• Commercial curiosity and the ability to demonstrate how social activity supports brand and business objectives.

EXPERIENCE WE’D VALUE

• Social marketing in a regulated category; working across more than one consumer brand.

• Influencer and creator collaborations, social listening, reputation management and new-channel launches.

WHAT SUCCESS LOOKS LIKE

• A steady pipeline of distinctive, well-executed video and visual content tailored to each brand.

• Healthier, more engaged communities and credible participation in relevant conversations.

• Improved creative quality, faster delivery and clear accountability from agency partners.

• Evidence that social contributes to brand visibility, branded interest and qualified website visits.

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at lea.sjosten@hayppgroup.com. We look forward to hearing from you!