Social Media Manager - LA hours (Part-time)

About the role: We are seeking a proactive, creative, and structured individual to manage and execute our digital marketing and content creation efforts. This role requires a blend of technical understanding, graphic design skills, video editing proficiency, and a strong grasp of social media dynamics. The ideal candidate will be someone who can drive our digital initiatives forward, working independently to achieve strategic goals. Key Responsibilities: Shopify Management: Maintain and update the Shopify store for merchandise, analyze analytics, and market products to drive engagement and sales. Paid Advertising: Manage and optimize paid ad campaigns on Google (Search Ads) and Meta (Facebook and Instagram Ads), including budget allocation and performance monitoring. SEO: Implement and maintain SEO best practices for our website and other digital assets. Graphic Design: Create compelling visual content for various platforms for branding and merchandise logos. Video Editing & Content Creation: Edit long-form podcast content into concise, engaging video clips and develop creative short-form video content to capture audience attention. Social Media Management: Develop and execute social media strategies for Instagram, Facebook, TikTok, and YouTube. This includes consistent posting, active commenting, and proactive engagement to build traction and a strong following. Reporting: Provide regular reports on the performance of digital marketing campaigns and social media activities. Brand Alignment: Ensure all content and marketing efforts align with the established brand and messaging. Collaboration: Work effectively to enhance and support the existing infrastructure and team. Working hours: P referably aligning with LA hours for synchronous communication and real-time engagement. Proven experience in digital marketing, including paid advertising (Google Ads, Meta Ads) and SEO. Strong graphic design skills Demonstrated expertise in video editing and creating engaging short-form video content for social media platforms (Instagram, TikTok). Solid understanding of social media trends and best practices for audience engagement and growth. Ability to work independently and proactively manage multiple tasks and projects. Excellent communication skills, both written and verbal. Familiarity with Shopify platform management.