Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Social Media Manager to join its Waxing the City team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

As the Social Media Manager for Waxing The City, you will be the driving force behind Waxing The City’s organic social media presence. You’ll partner closely with the Director of Social Media as the right hand in bringing our brand into a new era—one that doesn’t look or sound like every other beauty brand, but stands out in the crowded beauty and self-care space.

You’ll lead the creative strategy and day-to-day execution across Instagram, TikTok, Pinterest, and Facebook, while helping us expand into YouTube, developing content that breaks through, sparks community, and builds cultural relevance. You’ll balance creative instincts with analytical rigor, translating performance data into actionable insights and next-level ideas.

This role calls for a builder: someone who thrives on experimenting, creating, and pushing boundaries while keeping our content rooted in the values of confidence, self-expression, and a nonjudgmental community.

Purpose/Impact: (Duties & Essential Functions)

Content Strategy & Brand Presence

Lead the creative strategy and execution of Waxing The City’s organic brand presence across Instagram, TikTok, Pinterest, and Facebook.
Create platform-specific content that captures attention and drives engagement (short-form video, graphics, photography, copy, etc.).
Ideate and bring forward ideas for organic social-led campaigns.
Ensure a cohesive brand voice across channels while tailoring for platform behaviors.
Partner with Director of Social Media to evolve brand-level vs. studio-level content strategies.
Stay ahead of cultural moments, social trends, and platform shifts—bringing fresh ideas that help Waxing The City stand out.
Lead the strategy and business case for expanding Waxing The City onto YouTube (Shorts and long-form), including content pillars, resourcing needs, and success metrics.
Partner with our WTC Content marketing manager to build integrated content packages between social and blog to expand our brand visibility through SEO, GEO and AEO.

Content Creation & Execution

Ideate, produce, edit, and publish content end-to-end across social platforms.
Write compelling, on-brand copy and headlines optimized for each channel.
Lead creative briefs for shoots, influencer collaborations, and cross-channel content needs.
Manage brand content calendars and ensure timely delivery of assets.
Collaborate with WTC Operations, SEO, and CRM/email teams to ensure accuracy, consistency, and amplification opportunities.

Community & Engagement

Oversee community management across brand pages
Help develop brand-level ambassador/partnership campaigns that keep Waxing The City culturally relevant and celebrate our biggest super fans.

Analytics & Reporting

Deliver weekly, monthly, and quarterly performance reports on owned channels.
Go beyond numbers—develop insights and recommendations that inform future content and strategy, with a focus on growing non-follower reach and discovery.
Conduct annual audits and ongoing optimization reviews

Key Deliverables

Monthly social content calendars
Social-first creative assets (short-form video, graphics, copy)
Creative briefs for shoots, influencers, and cross-channel campaigns
Weekly, monthly, and quarterly social performance reports with insights/recommendations
Annual channel audits and optimization plans
YouTube channel expansion plan and launch recommendation

Strengths and Background

5-7 years of experience in social media or digital content roles, with proven success in building breakthrough brand presences.
Deep knowledge of Instagram, TikTok, Pinterest, Facebook, and YouTube—both best practices and emerging trends.
Experience in beauty, self-care, wellness, or service-based brands; experience with multi-location or franchise brands is a plus.
Strong creative skills across video production, copywriting, and editing for social.
Proven ability to generate content that connects with communities and drives measurable engagement.
Analytical mindset with experience translating data into insights and action.
Experience collaborating cross-functionally.
Comfort navigating fast-paced, always-evolving social environments.

Salary Range: $70k - $80k

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Flexible Friday's between Memorial Day and Labor Day
401(K) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In-house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

Remote optional: Fridays
On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

About Us

Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide.

The company holds the world’s largest

and most trusted portfolio of fitness,

health and wellness franchise brands

and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions

and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members.

With a world-class franchise operating

model and suite of services that

help its portfolio brands accelerate

growth and deliver exceptional member

experiences, Purpose Brands is best

positioned for rapid expansion and to

capture a strong market share in the

global wellness industry.

Purpose

Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences.

Vision

Empowering individuals and communities to live healthier, more vibrant lives.

Values

People. Purpose. Performance. Play.

Social Media Manager - Waxing the City