Social Media Manger

Summary/Objective:

The Social Media Manager is responsible for implementing the agency's social media marketing strategy across assigned client brand portfolios. This role encompasses content strategy, brand discovery, campaign development, community management, performance reporting, and client-facing status management — operating as a key connector between creative execution and strategic brand communication across digital platforms.

The Social Media Manager is a highly motivated, analytically minded, and creatively curious professional with demonstrated experience designing and executing content strategies, managing client relationships, producing platform-native digital content, and analyzing multi-channel performance metrics. This role must move fluidly between creative and analytical modes — contributing to innovative brand ideas one moment and translating performance data into actionable strategic recommendations the next.

Essential Duties and Responsibilities:

Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.

Content strategy & campaign development

• Develop comprehensive content calendars, digital strategies, campaign concepts, communication pillars, and content proposals for assigned client accounts.
• Conduct Brand Discovery processes — outlining unique brand characteristics, core values, beliefs, and consumer purchasing motivators.
• Write, adapt, edit, and review copy following the guidelines of each brand, market, and social platform.
• Review documentation, brand manuals, presentations, and reference materials from global and international brand teams.
• Search, evaluate, classify, and select global photography and audiovisual assets for each content calendar using client portals.
• Review all creative pieces developed by the Design team for digital channels — validating formats, copy, legibility, strategic alignment, and strict adherence to brand guidelines.
• Collaborate with Creative, Client Business, and Planning teams to develop innovative business solutions and award-worthy ideas at local and international festivals.

Account management & client-facing

• Manage solid client relationships across assigned brand portfolios — accountable for account growth, client satisfaction, and retention.
• Identify client requirements and develop accountable marketing programs that deliver measurable business results.
• Participate in weekly client status meetings — acting as the primary point of contact for social media deliverables per brand.
• Participate in weekly internal agency status meetings to align cross-functional teams on priorities, progress, and deliverables.
• Interact with all digital, brand, and client teams in the development and execution of social media initiatives, campaigns, and promotions.
• Maintain and manage daily traffic logs, task management tools, project timelines, and action logs.
• Communicate effectively with key partners, media agencies, vendors, and global brand teams.

Social media management, community & execution

• Manage social media marketing campaigns and day-to-day platform activities across all assigned native social channels via Meta Business Suite and equivalent platforms.
• Publish and schedule content, monitor conversations, and engage with online communities using client social media management enterprise tools.
• Implement a proactive process for capturing online reviews, monitoring ratings, and executing social customer service and crisis mitigation protocols.
• Develop and expand community and blogger outreach efforts, conduct online advocacy, and open streams for cross-promotional opportunities.
• Maintain a log of outputs to ensure total deliverables match the client Scope of Work at all times.

Analytics, benchmarking & reporting

• Develop monthly performance reports and analyze overall social media and campaign results across assigned accounts.
• Consult and compare multiple dashboards to analyze metrics — reach, impressions, interactions, engagement rates, community growth, and platform performance — across content types, countries, and time periods.
• Analyze benchmarks, direct competitors, digital trends, and audience behaviors using Google Analytics, Google Trends, AnswerThePublic, and equivalent tools.
• Prepare concise presentations with findings, actionable recommendations, and optimization proposals for clients and executive management demonstrating clear ROI.

Tools, platforms & AI integration

• Demonstrate proficiency and daily operational use of key productivity tools: Microsoft Outlook, Teams, PowerPoint, Word, Excel, OneDrive, and Microsoft Planner.
• Utilize project management platforms such as Basecamp to organize tasks, track requests, centralize comments, and coordinate feedback and approvals across departments.
• Leverage cloud storage and file sharing systems — Google Drive, OneDrive, and SharePoint — to manage visual assets, brand guidelines, and project documentation.
• Integrate AI tools (Claude, Gemini, and others) to assist with research, data analysis, idea conceptualization, copywriting, document review, and strategic formulation.
• Maintain current technical knowledge and stay up to date on emerging digital trends, tools, applications, channels, and SEO principles including keyword research.
• Comply with all Company policies as described in the Employee Manual.

Essential Functions:

Content & creative execution

• Develop and deliver content calendars, copy, and campaign assets for assigned brands — meeting brief, deadline, and quality standards consistently.
• Review and validate all Design team creative outputs for digital channels before publication — checking format, copy, legibility, and brand compliance.
• Write, adapt, and edit copy across formats and platforms, maintaining each brand's individual voice and tone without bleed between accounts.

Community management & platform operations

• Publish, schedule, monitor, and engage across all assigned social platforms on a daily basis.
• Execute crisis monitoring and customer service protocols — responding to escalations with speed, tact, and brand consistency.
• Track deliverable output against client Scope of Work and flag any discrepancies to the account team proactively.

Client communication & account management

• Attend and lead weekly client status meetings — presenting content progress, campaign performance, and upcoming plans with confidence and clarity.
• Manage client expectations, feedback cycles, and approval workflows efficiently and professionally.
• Maintain organized traffic logs, action items, and project documentation for all assigned accounts.

Analytics & reporting

• Produce and deliver monthly performance reports with strategic insights and optimization recommendations for each assigned client account.
• Monitor real-time platform metrics and flag performance risks or opportunities to the client and internal teams proactively.
• Use benchmarking tools and competitive analysis to contextualize performance and sharpen content strategy on a continuous basis.

Special projects

• Develop and implement projects and programs to standardize efforts, improve processes, and reduce, avoid, or contain costs.

Supervisory Responsibility:

This position has no direct supervisory responsibilities.

Job Competencies:

Communication & copywriting

Analytical capability

Client focus

Attention to detail

Multitasking & workflow management

.Collaborative creativity

Preferred Education and Related Experience:

• Bachelor's degree in Marketing, Communications, Advertising, or Public Relations preferred.
• 2–4 years of previous work experience in social media marketing or a digital agency environment, managing brand portfolios across multiple platforms and clients.
• Demonstrated experience developing content strategies, content calendars, and campaign concepts for client-facing brand accounts.
• Proven track record of managing client relationships — attending status meetings, presenting deliverables, and maintaining account satisfaction.
• Experience producing monthly performance reports with actionable insights and ROI analysis for clients and leadership.

Knowledge and Critical Skills Required:

Social media & content skills

• Fully bilingual in Spanish and English — written and spoken.
• Proficiency in social media management platforms — Meta Business Suite and native social networks across all major channels.
• Strong command of content marketing theory, copy drafting, asset selection, and brand guideline compliance.
• Ability to shift between creative/conceptual marketing and analytical/performance evaluation modes within the same workflow.
• Proficiency in content marketing theory, copy drafting, asset selection, and brand guideline compliance.

Tools, analytics & AI

• Hands-on experience with project management and collaboration platforms — Basecamp, Microsoft Planner, or equivalent.
• Familiarity with digital analytics, search research, and benchmarking tools — Google Analytics, Google Trends, AnswerThePublic.
• Hands-on experience leveraging AI tools (Claude, Gemini, and others) for content creation, research support, and strategic formulation.
• Strong proficiency in Microsoft Office (PowerPoint, Excel, Word), Keynote, and cloud platforms (Google Drive, SharePoint, OneDrive).

Work Environment & Schedule Requirements:

• Standard Monday–Friday schedule; the nature of social media management — including content publishing schedules, real-time monitoring, and client needs — may require availability outside core hours, including occasional evenings, weekends, or holidays as requested.
• Fast-paced, multi-account environment where content calendars, campaign deadlines, client meetings, and reporting cycles are always running in parallel — the ability to stay organized, proactive, and composed is essential.
• Regular interaction with Creative, Client Business, Planning, and Digital teams as part of the daily workflow.