Digital Marketing & Growth Manager

Digital Strategy & Growth Are you an experienced digital marketing professional with a strong understanding of growth strategy, multi-channel campaigns, and data-driven performance? Do you have the ability to build integrated digital programmes that grow audiences, deepen engagement, and deliver measurable business results? Our client is seeking a Digital Marketing & Growth Manager to build integrated digital programmes that grow relevant audiences, deepen engagement, and convert attention into measurable leads, participation, advocacy, and client value. Key Responsibilities Develop channel and growth strategies aligned with audience journeys and business objectives. Own campaign calendars across social, email, web, communities and paid distribution in collaboration with specialist teams. Define audiences, value propositions, funnels, experiments and conversion events. Manage platform execution, community standards, publishing cadence and campaign optimisation. Coordinate content, creative, paid media, SEO, landing pages, CRM/email and analytics. Use testing and cohort/funnel analysis to improve acquisition, engagement, conversion and retention. Build dashboards and translate performance into decisions and clear client reports. Manage digital budgets and recommend allocation based on marginal performance and strategic value. Track platform, culture and audience shifts while protecting brand safety and data privacy. Support new-business pitches with audits, forecasts and growth ideas. Ideal Candidate Profile Bachelor’s degree in marketing, communications, business or related field. 4–6 years’ digital marketing/growth experience managing multi-channel campaigns and measurable funnels. Hands-on competence with social platforms, email/CRM, analytics, paid media and reporting tools. Skills & Competencies Analytical curiosity and audience empathy. Experimentation with disciplined measurement. Platform fluency and commercial thinking. Cross-functional planning and clear communication. Key Performance Indicators Qualified audience and community growth. Engagement quality and conversion rate. Leads/registrations and cost per outcome. Email/web funnel performance. Campaign ROI/ROAS where applicable. Testing velocity and learning adoption. Reporting accuracy and timeliness. About Urehgab Urehgab is more than a recruitment agency, we are a growth partner for innovative teams across Africa. We specialize in building high-performing sales, marketing, and operations teams for industries like tech, manufacturing, hospitality, education, and financial services. From executive search to strategic hiring campaigns, we help our clients hire smart and grow fast.