Social Media Marketing Manager

About Alaya

Alaya Tours is a Philippine travel company that designs small-group and private journeys across Asia, built on one idea: travel should mean something by the time you land back home.

We run four lines. Journeys for cultural discovery, Expeditions for rugged outdoor trips, Retreats for wellness, and Reserve for fully private, custom-built travel. Our first departures head to places most itineraries skip: Luminous Laos in February 2027, and a reindeer-herder expedition in Mongolia's taiga in July 2027.

We're small, founder-led, and growing. Learn a little, live a little.

The role

We're hiring a Social Media Marketing Manager to keep Alaya consistently visible across our social accounts, starting with Facebook and Instagram (@alayatours). You'll own the editorial calendar, produce and schedule our content, and turn every trip into stories people want to follow.

This is a long-term opportunity. We want someone who grows with the brand from its first departures onward, not a short-term contractor.

What you'll do

• Own the editorial calendar. Plan monthly and weekly content across our channels, mapped to trip launches, booking deadlines, promos, and seasonal travel moments.
• Produce the content. Write captions, design carousels and static posts, and edit Reels from founder footage, scouting trips, and traveler photos.
• Schedule and publish consistently. No dead weeks. Keep a steady posting rhythm using Meta Business Suite or a similar scheduling tool.
• Turn trip stories into social content. Every Alaya trip has a written story brief with one signature moment and a set of themes. You'll distill it into carousels, Reels, captions, and Story Highlights that all tell the same story.
• Protect the brand voice. Warm, specific, and never generic. If a caption could describe any trip anywhere, you rewrite it. You'll work within our brand kit for colors, type, and photography style.
• Use AI to move faster. Draft captions, repurpose one shoot into many formats, generate variations, and speed up editing with AI tools, while making sure the final work never sounds or looks AI-made.
• Engage the community. Reply to comments and DMs in Alaya's voice, and pass booking enquiries to the founders the same day.
• Support paid campaigns. Supply creative and variations for Meta Ads, and keep organic and paid content aligned.
• Track and report. Share a monthly report on reach, engagement, follower growth, and enquiries from social, then use it to adjust the calendar.
• Keep the asset library organized. File photos and video from every trip so content is easy to find and reuse.

Who you are

• Passionate about travel. You've traveled, you notice how a place feels, and you know the difference between a trip that was seen and one that was lived. That instinct shows up in your content.
• Tech savvy. You pick up new tools fast and are fluent in Meta Business Suite, Canva or similar design tools, CapCut or similar video editors, and at least one scheduling tool.
• Quick with AI. You already use AI tools daily (ChatGPT, Claude, Gemini, or AI image and video tools) to get more done in less time, and you can show us how. You know where AI saves hours and where human taste has to take over.
• Experienced. At least 2 years managing social media for a brand, business, or creator, with a portfolio to prove it. However, fresh graduates are also welcome.
• A strong writer. Clear, warm written English, and comfortable writing for a Filipino audience.
• Organized and consistent. You plan ahead, hit deadlines, and keep the calendar moving even in quiet weeks.
• Visual. You have an eye for composition and short-form video that feels real, never stock.
• Self-directed. You work well remotely with a small founder team and bring ideas without waiting to be asked.

Nice to have

• Experience with travel, tourism, hospitality, or lifestyle brands.
• Photography or videography skills, including shooting your own Reels.
• Experience making Meta Ads creative, or reading basic ad and social analytics.
• Familiarity with TikTok, YouTube Shorts, or LinkedIn for when we expand.
• Basic WordPress or SEO knowledge, since our social content and blog will work together.
• Travel experience in Southeast Asia.

What we offer

• A long-term role in a young brand, with real room to grow as Alaya adds trips, channels, and team members.
• Direct work with the founders. Your ideas shape how Alaya shows up in the world from the very start.
• Remote work with a clear weekly rhythm and room to manage your own time.
• A brand worth posting about. Real trips, real hosts, and places your feed hasn't seen a hundred times.
• The chance to join select trips or scouting visits to capture content firsthand.