Social Media Marketing Specialist

About Us

Kash Dermatology is a leading dermatology clinic dedicated to providing exceptional patient care through advanced medical and aesthetic dermatological services. Our clinic is committed to clinical excellence, patient comfort, and delivering a premium, patient-centered experience. We support a wide range of dermatologic procedures and treatments in a professional, welcoming, supportive environment and uphold the highest standards of care, service, and operational excellence.

About the Role

We are seeking a creative, data-driven, and proactive Digital and Social Media Specialist to elevate our online presence, engage our patient community, and drive business growth.

The ideal candidate understands the nuances of Philippine healthcare with a focus on Dermatology, possesses a keen eye for visual storytelling, and brings hands-on expertise in short-form video editing, visual design, and paid campaign management. You will translate medical expertise and clinic offerings into high-converting, visually compelling, and strictly ethical social media content.

Key Responsibilities

1. Content Creation & Visual Production

Short-Form Video & Graphics: Design visually engaging graphics, educational carousels, and promotional materials, and edit high-impact Reels and TikToks videos.

Campaign Execution: Plan and execute multi-platform social media strategies across Instagram, TikTok, Meta, and emerging channels.

Patient Acquisition: Develop creative hooks, visual assets, and copywriting tailored to converting inquiries into clinic bookings.

Brand Consistency: Maintain strict adherence to our brand aesthetic, visual tone, and clinical standards across all creative deliverables.

2. Paid Ads & Performance Marketing

Meta Campaign Management: Build, monitor, and optimize paid ad campaigns using Meta Ads Manager to drive targeted local reach, lead generation, and patient bookings.

A/B Testing: Continuously test ad copy, visual assets, and audience targeting to lower cost-per-lead and optimize ad spend efficiency.

Analytics & Reporting: Track key performance metrics (ROAS, CTR, conversion rates, engagement) and present clear, data-backed performance reports to management.

3. Social Media Management & Workflow Automation

Content Scheduling: Maintain a structured content calendar and schedule posts across all active channels using social management platforms (e.g., Meta Business Suite, Later, Sprout Social, or Buffer).

Community Intelligence: Monitor audience sentiment, patient inquiries, and local trends to proactively recommend strategic content adjustments.

Qualifications & Technical Skills

Education: Bachelor’s degree in Marketing, Communications, Advertising, Multimedia Arts, or a related field.

Experience: 2+ years of hands-on experience managing social media campaigns for lifestyle, healthcare, or service-driven brands in the Philippines.

Core Technical Stack (Required):

Design & Video: Proficiency in Canva (brand kits, templates, layout design) and CapCut (short-form video editing, transitions, captions, and audio sync).

Paid Media: Demonstrated hands-on experience setting up and optimizing campaigns in Meta Ads Manager.

Publishing Tools: Experience using social media scheduling and management tools (e.g., Meta Business Suite, Later, Buffer, or similar).

Communication & Copywriting: Strong written communication skills with the ability to write engaging, compliant captions tailored to the local Philippine market.

Work Arrangement: Comfortable working in a hybrid or remote project-based setup with periodic strategy check-ins.

Location: Kamias, Quezon City

Benefits:

• Comprehensive benefits package, including HMO
• Paid holiday, vacation, sick and maternity leave
• Positive and supportive work environment with opportunities for growth and advancement
• Flexible Work Setup: Hybrid/remote work flexibility.
• Brand Visibility: Opportunities to spearhead marketing efforts for a fast-growing dermatology practice.