Social Media Marketing Specialist

Company Description Freight and Tech is modernizing the U.S. truck dispatch industry by combining advanced technology with hands-on logistics expertise. The company supports owner-operators and fleet owners with AI-powered dispatch tools, real-time tracking, and data-driven route planning to improve efficiency and profitability. Services include tech-enabled truck dispatching, smart load planning and rate negotiation, 24/7 support, and back-office paperwork management. Freight and Tech focuses on building long-term partnerships, helping trucking businesses operate smoothly, grow faster, and increase earnings. The team values innovation, reliability, and practical solutions that make every mile and every load count.

Role Description The Social Media Marketing Specialist is a full-time, hybrid role based in Lahore, with flexibility for some work-from-home arrangements. This role involves managing and growing Freight and Tech’s presence across social media platforms, including planning and executing social media campaigns aligned with overall marketing objectives. The specialist will create and schedule engaging content, monitor performance metrics, and optimize strategies based on data insights. Day-to-day responsibilities include coordinating with internal teams to gather content, responding to audience interactions, and maintaining brand consistency across channels. The role also requires staying current with social media trends, competitors’ activities, and best practices in digital marketing to support brand visibility and lead generation.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience running campaigns across major platforms.
• Proficiency in Social Media Content Creation, including writing captions, planning content calendars, and collaborating on visual assets.
• Foundational knowledge of Marketing principles and strategies, especially in B2B or logistics/transport sectors (preferred but not required).
• Excellent Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, or similar).
• Ability to interpret performance data and adjust content or campaign strategies to improve reach, engagement, and conversions.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a hybrid work environment.