Digital Marketing Specialist

About FifthThought

We are a growing ERP solutions company dedicated to helping businesses digitize and streamline operations. We’re looking for a data-driven Digital Marketer to join our team and help scale our digital presence, campaigns, and ROI across multiple channels.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).

• Manage budgets, bids, and A/B tests to maximize ROI and reduce CAC.

• Set up and track campaigns using analytics tools (Google Analytics, Tag Manager, etc.).

• Drive lead generation and customer acquisition through performance-focused strategies.

• Collaborate with our team to produce high-performing creatives and landing pages.

• Monitor and report on key KPIs (CTR, CPC, CPA, ROAS, conversions).

• Research and test new channels, audiences, and campaign types.

• Stay updated on trends, platform changes, and competitor activities.

Requirements

• 1–3+ years of hands-on experience in performance marketing or digital advertising.

• Proficiency with ad platforms (Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads, etc.).

• Strong understanding of analytics, conversion tracking, and attribution.

• Experience with A/B testing and optimizing campaigns for ROI.

• Excellent written and verbal communication skills.

• Creative mindset with a knack for data-driven decision-making.

Bonus Points:

• Knowledge of SEO/SEM and content marketing.

• Experience in B2B or SaaS marketing.

What We Offer

• Competitive salary and benefits.

• Collaborative and growth-focused work culture.

• Room to innovate and test new marketing strategies.