Social Media Marketing Specialist

Job Responsibilities: 1. Social Media Planning & Implementation Develop and carry out social media strategies aimed at boosting brand visibility and fostering community engagement. Use cloud-based automation platforms (云控) to efficiently schedule and distribute content across multiple channels. Conduct market research and competitive analysis to stay ahead of social media trends and spot new opportunities. Tailor content and campaign approaches for each platform (Meta, TikTok, Telegram, etc.) to maximize engagement and exposure. 2. Content Development & Audience Interaction Produce and manage compelling multimedia content including videos, graphics, posts, and stories tailored to the target demographic. Plan and execute paid campaigns on social media to support user acquisition and conversion goals. Actively manage user interactionsmoderating comments, replying to messages, and engaging in community conversations. 3. Analytics & Reporting Establish key metrics and track performance indicators such as engagement, CTR, follower growth, and campaign ROI. Use cloud automation and analytics tools to monitor activity across platforms and fine-tune performance. Generate detailed performance reports and deliver insights to improve future content strategies. Regularly experiment with new tactics to enhance interaction and drive higher conversions. 4. Collaboration & Online Presence Management Partner with influencers, content creators, and collaborators to roll out joint campaigns. Coordinate with internal teams (marketing, design, customer support) to ensure brand consistency and enhance reputation. Support marketing efforts, game promotions, and special events through synchronized social media outreach. Job Requirements: Minimum 2 years of experience in social media marketing, ideally within the iGaming, digital entertainment, or online industries. Solid understanding of iGaming culture, industry trends, and player behavior. Proven track record managing social platforms like Meta (Facebook/Instagram), TikTok, Telegram, and more. Hands-on experience using 云控 tools for automating and managing multi-platform social campaigns. Proficient in content creation, copywriting, and executing targeted campaigns. Experienced with social media analytics tools such as Meta Business Suite, Google Analytics, or Hootsuite. Capable of handling multiple priorities in a fast-moving, high-pressure environment. Bonus: Experience working with KOLs, influencers, and managing online communities.