Senior Digital Marketing & Performance Specialist

Job Description Office Location: Damansara Perdana Work Setting: 3 days work from office and 2 days work from home per week Overview: The ideal candidate will have a minimum of 3-5 years of extensive experience in digital marketing, with a proven track record in leading successful campaigns and teams. You will work with a small team of 4-5 people in proposing solutions for clients based on their business needs either from branding or digital perspective. This is a full-time role that requires the candidate to be working hybrid. As the Senior Digital Marketing & Performance Specialist, your day-to-day tasks will include creating, implementing, and managing digital marketing campaigns, running social media marketing campaigns, conducting web analytics, and communicating with clients and stakeholders to ensure that campaigns are meeting client expectations. We look for individuals who can work independently, be proactive in problem solving and can collaborate with relevant stakeholders and clients in executing and articulating project requirements and execution. Main Responsibilities: Develop and execute comprehensive digital marketing strategies aligned with business goals. Lead and mentor a team of digital marketing specialists, providing guidance and support. Oversee and optimize digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing. Conduct in-depth market research, competitor analysis, and customer behavior analysis to identify growth opportunities. Monitor and report on key performance indicators (KPIs) and campaign metrics, providing insights and recommendations for improvement. Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts with overall business strategies. Stay abreast of the latest digital marketing trends, technologies, and best practices. Manage digital marketing budgets and ensure effective resource allocation. The core skills of a Senior Digital Marketing & Performance Specialist include: Strategic Planning and Vision Leadership and Team Management Market and Competitor Analysis Data-Driven Decision-Making Cross-functional Collaboration Budget Management Digital Marketing Expertise: Deep knowledge and expertise in all aspects of digital marketing, including SEO, PPC, social media, email marketing, content marketing, and emerging trends. Strategic Thinking and Innovation Presentation and Storytelling Digital Marketing Tools Proficiency (Google Search Ads, Google Tag Manager, Google PMAX, Facebook Advertising, Instagram Advertising, TikTok Advertising, Email Marketing) Web Analytics skills, including experience with Google Analytics and other web analytics tools (Familiarity with HTML, CSS and JS is a plus) Experience managing campaigns for B2B and B2C clients Requirements Candidates should hold a minimum of a Bachelor's Degree. Whilst any degree is advantageous, the following subjects and experiences are useful: Business Studies / Business Administration / Business Management Accounting, Economics & Finance Digital Marketing / Marketing Branding & Advertising Information Technology Benefits GP and Hospitalization Insurance Travel Allowance