RD

Social Media & Personal Brand Lead

Hiring from
Serbia
Work type
Remote
Posted
Sep 27, 2026
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Personal Brand & Content Lead (Founder / Tech)

About the Role

We are looking for an ambitious, highly proactive Personal Brand & Content Lead to build and scale our founder’s personal brand from scratch. This is a high-autonomy role combining content strategy, storytelling, execution, and partner co-marketing.

You will work closely with our US-based founder and cross-functional team, extracting technical insights and founder perspectives to build market visibility across LinkedIn, X (Twitter), and short-form video channels.


Key Responsibilities

  • Personal Brand Strategy: Own the end-to-end content roadmap across channels (LinkedIn, X, short-form video). Deconstruct successful tech/SaaS influencers and adapt best strategies.

  • Content Creation & Storytelling: Extract deep technical insights from our team and transform them into high-impact scripts, posts, case studies, and short-form videos.

  • Full-Cycle Production: Manage content workflows, scripts, and external production resources (videographers, designers, editors).

  • Asset Repurposing: Turn product demos, customer stories, internal talks, and co-marketing assets into scalable content formats.

  • Partnership Marketing: Leverage ecosystem partnerships (e.g., Bubble, Lovable) to drive co-marketing initiatives and cross-distribution.

  • Intuitive Analytics: Monitor performance trends, test new content formats, and refine the narrative based on engagement.

What We Are Looking For

  • 3+ years of experience in SMM, Content Strategy, Creator Marketing, or Personal Branding (preferably in Tech / SaaS / AI / Startups).

  • Proven track record of building or scaling executive/founder brands.

  • Mastery in Storytelling: Exceptional copywriting skills and an eye for short-form video strategy.

  • Bilingual Proficiency: Fluent Russian (for extracting insights from the internal tech team) + Fluent/C1+ English (for public-facing content).

  • Extreme Proactivity & Autonomy: Ability to make judgment calls and run the engine without waiting for micro-directions.

  • US Time Zone Flexibility: Ability to work asynchronously and sync with a US-based founder when needed.

What We Offer

  • High Impact & Ownership: Direct collaboration with the founder and full strategic freedom.

  • Flexibility: 100% remote work with flexible working hours.

  • Fast-Paced Environment: Minimal bureaucracy, quick decision-making, and ambitious growth targets.

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