Social Media & PR Manager

The objectives of this role are to develop, maintain, and enhance the brand’s reputation and visibility by managing communication strategies, fostering strong relationships with internal and external stakeholders, and ensuring alignment with the company’s values and objectives in the beauty and cosmetic industry.

Responsibilities:

• Implement the brand’s PR, Influence, and Social Media strategy on both territories

• Strengthen brand awareness and reinforce its premium image through a concerted approach

across all platforms and in line with Global marketing strategy and local calendars and trade

activations

• Develop impactful campaigns to enhance brand visibility, awareness and recruitment and

support product launches

• Manage external agencies and oversee related budgets, for Paid Media and PR / Influence

agencies, supporting all aspects of the collaboration within budget constraints and strategic

priorities with HQ

• Build strong relationships with journalists, influencers, and content creators to generate

qualitative and impactful coverage

• Oversee social media accounts (Instagram, Facebook): content planning, editorial line,

publishing, KPI reporting, and community moderation

• Supervise influencer campaigns: profile identification, negotiation, briefing, media

amplification, performance tracking, and reporting. Ensure proper management and challenge of

KPIs and ROI on each investment through reporting and continuous improvement techniques

• Work closely with HQ marketing and communication teams to ensure alignment with global

strategy and consistency of messages

• 4–5 years of experience in a similar agency relationship management role

• Bachelor’s or Master’s in Communications, Public Relations, Marketing, or Business

• Additional certifications in Digital Marketing, CSR, or Brand Management are a plus

• Knowledge of the cosmetic industry, beauty trends, and consumer behavior