Social Media Specialist

Social Media Specialist

Compensation: $28–$34/hour, depending on experience and portfolio · ~20 hours/week

Position Summary

The Social Media Specialist manages the day-to-day organic social media presence of Generation Hope. Executing the social media strategy set by the Associate Director of Brand & Marketing, and working closely with the Brand & Digital Marketing Specialist and the Narrative and Executive Messaging Specialist, this role keeps Generation Hope's channels active and on-brand. The Specialist monitors trends, builds social calendars, designs graphics, and helps create video that brings Generation Hope's stories to life. This role focuses solely on organic social content and does not manage paid advertising or analytics.

Responsibilities

Content Planning and Calendars

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  Build and maintain social media content calendars across all platforms, in line with the social media strategy set by the Associate Director of Brand & Marketing and the annual marketing plan.
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  Plan content around campaigns, organizational milestones, awareness days, and events.
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  Schedule and publish organic posts across all Generation Hope social channels.

Content Creation

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  Write all organic social media copy, tailored to each platform and audience.
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  Create original graphic design for social media, a core expectation of this role, including campaign visuals, carousels, and templated graphics for ongoing engagement, following Generation Hope's brand guidelines.
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  Write, design, and schedule recurring features such as Scholar features, staff spotlights, and donor highlights, drawing on stories and source material from the Narrative and Executive Messaging Specialist.
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  Plan video content for social platforms, including concepts, shot lists, and where video fits in the content calendar, and assist with filming and editing short-form video.
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  Manage organizational uploads and needs on YouTube.

Community and Live Coverage

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  Monitor and respond to comments, messages, and mentions across social channels, escalating sensitive issues as appropriate.
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  Post and amplify live event coverage, in partnership with the Brand & Digital Marketing Specialist, the Narrative and Executive Messaging Specialist, and the Associate Director of Brand & Marketing.

Trends and Innovation

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  Monitor social media trends, platform features, and cultural moments, and recommend timely, on-brand ways for Generation Hope to take part.
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  Stay current on best practices in organic social media and nonprofit storytelling.

Brand and Assets

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  Apply Generation Hope's visual identity across all social content.
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  Use the photo and asset library and design templates maintained by the Brand & Digital Marketing Specialist, and flag needs for new assets.
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  Other duties as assigned.

Location

Open to Remote, but local to the DC region with ability to come help with content capture preferred.