Social Media Specialist

Overview

Are you a creative, digitally savvy marketer who loves turning brand stories into content that people actually want to engage with? Tyndale is seeking a Social Media Specialist to grow our B2B social media presence and bring our brand voice to life across platforms like LinkedIn, Facebook, Instagram, and more.

In this role, you’ll combine social strategy, content creation, audience engagement, trend research, short-form video, and performance analytics to strengthen Tyndale’s visibility and connection with our audiences. You’ll own the social content calendar, help tell stories from across the organization, collaborate with Marketing partners on creative execution, and use insights from social listening and performance data to continually improve what we do.

HYBRID/REMOTE: Tyndale supports a strong work-life balance. This opportunity requires onsite work a minimum of 1 day per week, and 4 days per week remotely. To be considered, candidates must reside within a commutable distance from our corporate headquarters in Pipersville, PA (Bucks County).

About Tyndale

The Tyndale Company is a private, a Top Workplace winner in PA and TX, and an industry leading national supplier of arc-rated flame-resistant clothing (FRC) to the energy sector including utilities, oil and gas, transportation, chemical manufacturing, and NFPA 70E markets. We’re a family-owned business providing a retail-style apparel experience to hundreds of thousands of energy workers across the US and Canada. We’re the leading distributor of innovative FRC solutions, and the largest industrial supplier of Carhartt FR, Ariat FR, and Wrangler FR clothing.

Responsibilities

• Develop and execute an integrated B2B social media strategy aligned with company priorities, brand stories, and audience needs.
• Own and manage the social media content calendar, including scheduling, publishing, and coordinating content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Bring Tyndale’s brand voice to life through clear, engaging storytelling that reflects company values, business priorities, industry expectations, and audience interests.
• Monitor social conversations, comments, mentions, trends, and emerging issues; engage audiences appropriately and escalate reputational or business risks when needed.
• Research competitors, platform trends, audience behaviors, and evolving social features to identify new opportunities and strengthen content strategy.
• Partner with Video, Content, Design, and other Marketing team members to ideate, create, film, edit, and publish short-form social and advertising content.
• Develop social stories across the organization, including Sales, Operations, Recruiting/HR, company culture, community initiatives, and other brand-relevant topics.
• Track and analyze social performance, establish benchmarks, monitor KPIs, and provide recurring reporting with clear insights and recommendations for improvement.
• Support influencer partnerships, agency/vendor collaboration, and other external relationships that advance Tyndale’s social media and brand objectives.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business, or related is preferred.
• 2-4 years of experience in B2B social media, digital marketing, content marketing, or a related field required, including responsibility for social publishing, audience engagement, and performance reporting.
• A portfolio or work samples required demonstrating social media content, short-form video, campaigns, or other relevant creative work.
• Demonstrated experience managing content across platforms such as LinkedIn, Facebook, Instagram, and similar channels, including adapting messaging for different audiences.
• Hands-on experience with social media management platforms, including scheduling, social listening, monitoring, analytics, and reporting.
• Experience developing social content ideas, following digital trends, conducting market/competitor research, and turning insights into actionable recommendations.
• Experience producing and editing short-form social or advertising video content; familiarity with Canva, Adobe Express, Premiere Pro, After Effects, or comparable tools.
• Strong written and verbal communication skills, including excellent proofreading and the ability to create or coordinate clear, engaging social copy.
• Strong collaboration, judgment, organization, and analytical skills with the ability to manage multiple priorities and represent the brand appropriately in public-facing channels.

Benefits

• Health & Wellness: Comprehensive medical, dental, and vision insurance with competitive premiums. Paid parental leave. Mental health support through an EAP and partial reimbursement on copays, fertility support, and robust wellness programs with annual reimbursements.
• Work-Life Balance: Many positions with Tyndale offer hybrid onsite + remote work schedules, generous PTO, paid holidays + a floating holiday, and more.
• Financial Compensation: Competitive salary, 401(k) with matching, and bonus opportunities.
• Career Growth & Development: Training/certification/tuition reimbursement programs and demonstrated paths for knowledge share and internal promotion opportunity.
• Culture & Perks: Family-owned values, award winning culture, team-engagement events, casual dress code, company-sponsored charitable events and activities, and an inclusive workplace that values collaboration and integrity.

Work Environment/Physical Demands:

• This position operates in a hybrid work environment, with responsibilities performed both in a professional office setting and remotely from a home office.
• Requires prolonged periods of sitting and working at a computer, including frequent use of a keyboard, mouse, telephone, and social media and creative software.
• Must be able to communicate effectively with team members, partners, vendors, and other stakeholders via phone, video conferencing, email, social platforms, and other communication channels.
• Requires the ability to view, create, edit, and interpret information on computer screens, mobile devices, documents, images, and video content.
• May regularly move throughout office, warehouse, event, and production environments to capture photo and video content, including standing for extended periods, walking, navigating stairs, bending, reaching, and carrying cameras, props, or other light production equipment weighing up to 15 pounds.
• Requires the ability to maintain a productive and professional remote workspace with reliable internet access when working from home.
• In addition to customary commute, may occasionally travel to company offices, events, meetings, production locations, or other business locations as required.

Qualified candidates are encouraged to apply on our website, www.tyndaleusa.com/careers.

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