Social Media Specialist (AI-Native)

We're looking for a Social Media Specialist to own organic content and execute the founder-led social strategy for a fast-moving digital health startup. You will script, edit, and post short-form content primarily on Instagram, with the same content cross-posted to TikTok, YouTube, and Facebook. You will also manage community engagement in comments, run Meta ad experiments, and use AI tools as a core part of how you work every day. This is an organic-first role. The primary focus is executing a consistent, high-quality content cadence that matches the tone of the brand and its community of adults aged 30 to 45 dealing with chronic health conditions. Content quality here is not about heavy production — it is about authenticity, consistency, and the kind of mature, trustworthy voice that resonates with people who have been let down by the healthcare system. If you are AI-native, data-driven, and have a demonstrated track record of growing organic social with real results, this role is a strong fit. Why You'll Want to Join You will be paid in USD (bi-monthly: every 15th and 30th) Paid Time Off in accordance with company policy Observance of Holidays per company guidelines 100% remote setup so you can work wherever you're most productive Work inside a digital health startup with a mission-driven product and a highly engaged 10,000+ member community High-ownership content role with direct impact on brand growth and community engagement What You'll Work On Founder-Led Organic Content Script, edit, and post founder-led short-form content on Instagram as the primary platform Cross-post the same content to TikTok, YouTube, and Facebook consistently Warm up and grow the founder's social accounts through consistent posting and active engagement Engage with users in comments to build community and maintain a responsive, authentic brand presence Match the tone and voice of the brand and its audience — mature, trustworthy, and real, not performative or over-produced Meta Ads Run Meta ad experiments to test messaging and content performance Research winning competitor content and use findings to inform ad creative Script, edit, and manage ad creative from brief through to launch Analyze ad performance and report on results with clear, actionable insights AI-Native Workflow Use AI tools including Claude and other platforms as a core part of daily workflow, not as an afterthought Apply AI to speed up scripting, content ideation, performance analysis, and reporting Continuously identify ways to use AI to move faster and produce better output Performance Tracking and Reporting Track organic content performance across platforms and report on engagement, reach, and growth Measure the performance of ad experiments and attribute results clearly Use data to make informed decisions about content direction and cadence What You Bring Proven track record in organic social media content with demonstrated results across Instagram and TikTok Strong short-form video scripting and editing skills with the ability to produce content that matches an established brand voice Genuinely AI-native — you use Claude, ChatGPT, or similar tools daily to work faster and produce better output Analytical and data-driven with the ability to measure content performance and attribute results accurately Experience running Meta ad campaigns including creative testing and performance analysis Mature content sensibility with the ability to write and produce for an adult audience aged 30 to 45 without defaulting to trend-chasing or over-produced aesthetics Demonstrated results in previous roles — you can show what you built and what it did Full-time availability and the ability to maintain a consistent posting cadence independently Nice to Have Experience in digital health, wellness, or a mission-driven consumer brand Familiarity with community management across health or chronic condition audiences Experience with UGC creator sourcing or influencer coordination (not a current priority but useful long-term) Background in founder-led content strategy or personal brand building How to Apply Please include: Your updated resume A portfolio link or examples showing organic social content you have created and the results it produced across Instagram or TikTok A short Loom video (1 to 2 minutes) introducing yourself, walking through one piece of organic content you are proud of, and describing how you used AI tools in your workflow to produce or distribute it Only candidates who submit both a portfolio and Loom video will be moved to the next step of the hiring process. If you are AI-native, produce content that actually connects with real people, and can show results from your previous work, this role gives you the ownership and the mission to do your best work. Application Process Overview Application Process Overview Our comprehensive selection process ensures we find the right fit for both you and our clients: Initial Application - Submit your application and complete our prequalifying questions Video Introduction - Record an video introduction to showcase your communication skills and work experience Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable) Recruitment Interview - Initial screening with our talent team Executive Interview - Meet with senior leadership to discuss role alignment Client Interview - Final interview with the client team you'd be supporting Background & Reference Check - Professional reference verification Job Offer - Successful candidates receive a formal offer to join the team Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.