Social Media Specialist (Employer Brand)

About us

BetGames is an award-winning international developer and distributor of innovative gaming products for the betting industry (B2B). Our mission is to help our partners nurture casual players into engaged gamers. Since pioneering the live dealer betting sector in 2012, we have grown into a market leader, offering a unique blend of LIVE, RNG, and branded betting games, including numbers, table games, and casino experiences such as crash games, tap games, and slots. Our diverse portfolio - including titles like Skyward, Crypt of Giza, Wheel of Fortune, and Penguin Rush - is designed to be simple, engaging, and entertaining for recreational bettors and gamers. With a strong focus on fun and safe gaming, we serve over 2,000 brands globally in more than 50 countries, delivering top-tier interactive experiences to both online and land-based operators.

Key responsibilities

We’re looking for a Social Media Specialist to join our HR team and take ownership of our company’s people-focused social media presence. This role will be at the heart of our employer brand, helping us showcase our people, culture, opportunities, and everyday life at the company.

• Take ownership of our people-focused social media channels, with Instagram as the primary focus.

• Develop and execute a social media content plan that supports our employer-brand goals.

• Come up with content ideas and turn them into engaging posts, Reels, Stories, and other social formats.

• Work closely with our people to discover interesting stories, personalities, and moments worth sharing.

• Collaborate with the HR and Studio teams to develop creative concepts and bring content to life.

• Stay curious about social media trends, new formats, and proactively test new ideas.

• Build and nurture an engaged community around our people-focused channels.

• Track performance, understand what resonates with our audience, and use insights to continuously improve our content.

• Support the HR team with wider employer-brand initiatives and people-related projects.

We expect you have

• 2+ years of experience managing social media.

• A strong understanding of social media formats, trends, and what makes people stop scrolling.

• Excellent copywriting and storytelling skills.

• A genuine interest in people, culture, and employer branding.

• A creative mindset and a good visual eye.

• The ability to spot a good story and turn everyday moments into engaging content.

• Someone who is comfortable approaching people, asking questions, and bringing out authentic stories.

• Strong communication and collaboration skills - you’ll work with HR, Studio, Marketing teams, and people across the company.

• The ability to take an idea from concept to execution and manage projects independently.

• Comfortable using social media analytics to understand what works and make content better.

• Proactive, curious, organized, and excited to experiment with new ideas.

• Fluent in English and Lithuanian.

By joining us you will

• Be part of an international company with a dynamic, fast-paced work environment

• Work in a modern, centrally located office in Vilnius with free parking nearby

• Enjoy a flexible work model with 2 Fridays off and 8 remote workdays per month

• Bring your ideas to life in an environment that values trust over micromanagement

• Have opportunities for professional growth through internal and external training

• Receive comprehensive health insurance after your probation period

• Get a digital shop budget after completing your probation period

• Access a sports club membership after your probation period

• Get monthly gross salary: 2400-2800 Eur

By participating in the competition for this position, you understand and agree that UAB “TV Žaidimai” will store and process your personal data provided by you in accordance with the procedures laid down by law.