Social Media Specialist (with Influencer Marketing Experience)

Job Description This is a remote position. The Social Media & Influencer Marketing Specialist will develop and execute SPR’s social media strategy across Facebook, LinkedIn, Instagram, and TikTok. The primary goal is to build authority, increase engagement, and drive inbound discovery calls. This role also includes managing influencer collaborations aligned with SPR’s growth strategy. Key Responsibilities Social Media Strategy & Management Develop and implement a comprehensive social media strategy aligned with SPR’s growth goals Manage and optimize Facebook, LinkedIn, Instagram, and TikTok accounts Plan, create, and publish engaging, value-driven content tailored per platform Maintain consistent brand voice and messaging across all channels Use Sprout Social for scheduling, monitoring, analytics, and reporting Monitor inboxes, comments, and DMs; engage with audiences in a timely manner Track performance metrics and provide monthly analytics reports Optimize content based on engagement, lead generation, and conversion data Content & Brand Positioning Create educational and authority-building content around: Offshore hiring Remote staffing solutions Cost-saving strategies Case studies and client success stories Develop short-form video content for Instagram Reels and TikTok Design social media graphics and promotional assets using Canva Repurpose blogs, outreach messaging, and sales content into platform-specific content Align content strategy with sales and outreach initiatives Influencer Marketing Identify and collaborate with relevant B2B influencers such as business coaches, agency owners, startup mentors, and content creators Use Favikon to research and vet influencers Manage end-to-end influencer campaigns (outreach, coordination, reporting) Track influencer-driven traffic, engagement, and conversions Build long-term strategic partnerships and referral relationships Requirements 2–4 years of experience in social media management or digital marketing (B2B preferred) Proven experience managing Facebook, LinkedIn, Instagram, and TikTok accounts Experience with Sprout Social and Favikon Strong copywriting skills tailored for decision-makers (CEOs, Founders, Business Owners) Proficiency in Canva Experience creating short-form video content (Reels/TikTok) Understanding of analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics) Ability to work independently and manage multiple projects Strong organizational and communication skills