Social Media Strategy Director

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
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Role Mission

Lead the development of social-first strategy for SAMY’s clients, translating business and brand challenges into culturally relevant, creatively ambitious social strategies.

The Social Media Strategy Director will sit within the Strategy team, reporting to Nieves Duran, Head of Research & Strategy at SAMY, and act as the strategic bridge between clients, creative, social, content, community and other specialist teams. The role is responsible for setting a clear strategic direction, identifying opportunities in emerging social behaviors and creator culture, and ensuring that social thinking is embedded in the broader brand and creative agenda.

Key responsibilities

• Lead social strategy for key clients, translating business and brand challenges into clear, actionable social direction.

• Define the social vision and point of view for brands, identifying opportunities across platforms, communities, creators and emerging behaviours.

• Lead senior client relationships, acting as a trusted strategic partner and confidently challenging and guiding clients.

• Connect strategy and creativity, working closely with Creative, Social, Community, Content and Account teams to turn strategy into standout work.

• Bring social and cultural intelligence into the agency, staying ahead of new platforms, formats, creators, codes and behaviours.

• Set strategic direction across teams, creating clarity around priorities, audiences, territories and creative opportunities.

• Identify new opportunities for SAMY, helping strengthen and evolve its social-first proposition.

• Mentor and develop social strategy talent, contributing to the growth of the wider Strategy team.

Skills & experience

• Strong experience in social media strategy, ideally within a social-first, creative or digital agency.

• Proven ability to turn business challenges into clear social strategies and creative direction.

• Strong client leadership and communication skills, with experience managing senior stakeholders.

• Deep understanding of social platforms, creators, communities, trends and emerging social behaviours.

• Strong cultural and creative instinct, with a clear point of view on what makes brands relevant in social.

• Ability to connect strategy, creativity and execution across multidisciplinary teams.

• Comfortable influencing and aligning multiple stakeholders and specialist teams around a common direction.

• Strong strategic thinking, storytelling and presentation skills.

• Highly curious, proactive and constantly up to date with the evolution of social media.

• Experience working with large brands and complex client environments is a plus.

• Fluent English and Spanish.

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.

• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.

• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don't happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion
At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

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