Spec II - AI Content Writing

JOB SUMMARY

The AI Content Writing Strategist turns the digital discovery strategy set by the Digital Engine Optimization (DEO) Manager into useful, authoritative content that helps customers make informed moving and storage decisions.

This role researches the questions customers are asking, identifies where PODS has content gaps, and creates and improves content for traditional search, AI-powered search, answer engines, and other digital discovery experiences. The Strategist writes content that is clear enough for customers to understand, structured enough for machines to accurately retrieve and summarize, and authoritative enough to earn visibility and citations.

The role also helps lead an AI-assisted content production process that increases speed and scale without compromising accuracy, usefulness, brand voice, or editorial quality.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Creation & Optimization

• Research, write, edit, and optimize high-quality content across PODS.com, including service pages, location content, FAQs, comparison content, guides, and other digital experiences.

• Write content that answers customer questions clearly and directly while supporting organic Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and broader digital discovery goals.

• Structure content for easy understanding and extraction using descriptive headings, concise answers, defined terminology, lists, tables, FAQs, and other appropriate formats.

• Write from authoritative sources and subject-matter expertise so factual claims are specific, current, and verifiable rather than vague or overly promotional.

• Refresh, consolidate, or retire outdated, duplicative, thin, or underperforming content, particularly information related to pricing, services, locations, products, policies, and scheduling.

• Support location and service area content with useful, market-specific information rather than duplicative or generic copy.

• Partner with the DEO Manager on internal linking, information architecture, structured data, and other optimization requirements.

Customer Questions & Content Opportunities

• Build and maintain an understanding of the questions customers ask throughout the moving and storage journey using search data, AI query patterns, customer feedback, reviews, customer care insights, competitive research, and other available sources.

• Identify topics where PODS has no answer, an incomplete answer, outdated information, or content that is difficult for customers and search systems to find.

• Partner with the DEO Manager to prioritize new content, rewrites, consolidations, and optimization opportunities based on customer needs, discoverability, and business impact.

• Translate complicated moving, storage, pricing, scheduling, and service information into useful, plain-language content.

• Work with subject matter experts to turn PODS data, expertise, research, and customer insights into original, authoritative content.

AI & Answer Engine Content

• Create content designed to be accurately understood, summarized, referenced, and cited by search engines, AI assistants, and answer engines.

• Evaluate how AI-powered discovery experiences interpret and summarize PODS content and identify opportunities to improve clarity, accuracy, and representation.

• Monitor how PODS services, products, policies, and other important facts are represented in AI-generated answers and flag inaccuracies or content gaps to the DEO Manager.

• Develop or revise source content to address recurring misinformation, ambiguity, or incomplete answers about PODS.

• Ensure important qualifications, disclaimers, and contextual information remain clear and closely connected to the claims they support.

• Help maintain consistent factual information across PODS-owned content and content supplied to relevant partner or co-branded channels.

AI-Assisted Content Production

• Use generative AI and other content technologies to improve research, ideation, briefing, drafting, optimization, and editing workflows while maintaining human editorial oversight.

• Develop and maintain prompts, templates, editorial standards, reference materials, and brand guardrails that improve the consistency and quality of AI-assisted content.

• Fact-check and substantively edit AI-assisted drafts before publication, ensuring content meets PODS standards for accuracy, originality, usefulness, and brand voice.

• Identify appropriate and inappropriate uses of AI within the content-development process and help document best practices for the broader Marketing organization.

• Test new AI content tools and workflows and recommend approaches that meaningfully improve quality, efficiency, or scale.

Brand, Measurement, & Collaboration

• Serve as a steward of PODS’ brand voice across digital content, keeping language clear, useful, human, and appropriate for customers navigating potentially complex moving decisions.

• Partner with the DEO Manager to evaluate content performance using organic visibility, engagement, AI citations and mentions, qualified traffic, quote activity, and other relevant indicators.

• Use performance data and customer insights to continuously improve existing content rather than treating publication as the end of the content lifecycle.

• Partner with subject matter experts to ensure content is accurate, appropriately reviewed, and aligned with broader initiatives.

• Stay current on changes in search, AI-powered discovery, content technology, and digital publishing and apply relevant developments to PODS content practices.

• Perform other duties and responsibilities as assigned.

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

• Typically reports to Management. Direct supervisor job title(s) typically include: Manager / Director

• Job is not directly responsible for direct report (e.g., hiring/termination and/or pay decisions, performance management)

JOB QUALIFICATIONS: Education & Experience Requirements

Required

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, English, or a related field.

• 2-3 years of experience in digital content, content marketing, copywriting, editorial, SEO content, or a related discipline, with a portfolio of published work.

• Exceptional writing, editing, proofreading, and storytelling skills with the ability to explain complicated products, policies, or processes in clear, concise language.

• Demonstrated experience researching and creating content based on customer needs, search intent, business objectives, and authoritative source material.

• Experience using generative AI tools as part of a professional content workflow, with strong judgment around fact-checking, editing, sourcing, and appropriate use.

• Strong attention to factual accuracy and the ability to verify claims before publication.

• Familiarity with SEO fundamentals and writing for digital discoverability.

• Experience working in a CMS and basic familiarity with HTML.

• Strong organizational and cross-functional collaboration skills.

• Advanced proficiency with Microsoft Word, Excel, Outlook, PowerPoint, and Teams.

Preferred

• Experience measuring or improving brand visibility within AI-generated answers, AI-powered search, AEO, or GEO.

• Experience with Google Search Console, Google Analytics 4, Google Business Profile, Bing Webmaster Tools, and enterprise SEO and AI visibility platforms such as Semrush, Ahrefs, Conductor, Scrunch, BrightEdge, or similar.

• Local or multi-location SEO experience across a large number of markets or service areas.

• Familiarity with review and reputation platforms as digital discovery signals.

• Experience with structured data, YouTube/video optimization, original research, digital PR, Reddit, or link earning.

• Previous experience working with or managing SEO, content, media, creative, analytics, or PR agencies.

JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s)

• PRESENT SKILLFULLY: Able to prepare and deliver clear, effective, and professional presentations

• QUESTION: Able to use effective fact-finding techniques to discover all relevant information; Able to ask questions that are not leading or biased; Able to challenge assumptions

• BE STRAIGHT-FORWARD: Able to communicate directly (to-the-point) and rely on fact-based positions; Able to avoid the use of ambiguous language or statements that contain hidden or double meanings; Able to avoid being deceptive

• NEGOTIATE: Able to apply effective questioning and listening techniques to determine each party's position; Able to look for common ground and build on areas of agreement to reach win-win outcomes; Able to ensure the agreed-upon alternatives have the support of all parties involved

• SELL: Able to identify the needs of internal and external customers through effective questioning and listening techniques; Able to apply technical / professional knowledge, interpersonal and sales skills to obtain customers' commitment to ideas, services or products

• ACT WITH INTEGRITY: Able to demonstrate uncompromising adherence to ethical principles; Able to demonstrate honesty in all actions; Able to admit and correct mistakes promptly; Able to assume full responsibility and accountability for own actions

• ADAPT: Able to maintain effectiveness by changing personal behavior and work routines / habits in response to new circumstances and requirements

• TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision

• DEVELOP SELF: Able to accurately assess own strengths and development needs; Able to strive to improve those areas identified as needing development; Able to seek opportunity for development through the job, special assignments, training, or external activities

• BE PERSONALLY PRODUCTIVE: Able to use own time efficiently and avoid wasting time; Able to organize work with realistic priorities for self and others; Able to demonstrate stamina to sustain effort over a period of time; Able to set high but realistic standards for self; Able to produce a high volume of work; Able to balance personal and work commitments to maintain "personal best" conditions

• BE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanor

• DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards

• BE ANALYTICAL: Able to effectively gather all relevant information; Able to identify key issues; Able to qualitatively and / or quantitatively process data; Able to identify relationships, draw logical conclusions and interpret results for use in decision-making

• BE A QUICK STUDY: Able to quickly learn and apply new information, skills and processes; Able to build on current knowledge and skills; Able to gather information from the appropriate resources to develop and execute plans when entering new situations

• BE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities