Specialist in Marketing Automation - Marbella

About Us We are a Recruitment and Business Development Agency dedicated to personally meeting the needs of our clients and candidates. Our mission is to provide superior service, delivered in a rapid and cost-effective manner. From the initial call and introduction to the final delivery, we want our clients and candidates to feel they have had a complete recruitment solution tailored to their specific needs and one that results in a beneficial and productive experience. JobFinder Spain – Recruitment made easy! Job Description Specialist in Marketing Automation We are seeking a highly motivated Marketing Automation Specialist to join a dynamic and fast-growing organisation operating within a high-value, long sales-cycle environment. This role is ideal for a data-driven professional who thrives on building intelligent systems that improve efficiency, enhance customer journeys, and drive measurable commercial results. You will play a key role in designing and optimising a scalable marketing automation ecosystem that connects marketing and sales, improves lead management, and maximises conversion at every stage of the funnel. Working closely with cross-functional teams, you will have the opportunity to shape strategy, implement advanced automation workflows, and introduce innovative, AI-driven solutions that support business growth without increasing operational overhead. This is a hands-on role suited to someone who combines technical expertise with commercial awareness and is passionate about leveraging automation, data, and personalisation to deliver high-performing campaigns and are fluent in Spanish and English. Role Purpose To design, implement, and continuously optimise a scalable marketing automation ecosystem that drives higher lead-to-sale conversion, enhances telemarketing productivity, and enables campaign growth without increasing headcount. Key Objectives Improve operational efficiency across marketing and sales through automation. Increase conversion rates from lead to visit and from visit to sale Establish clear visibility and tracking across the full commercial funnel Accelerate lead response times and improve handling quality Minimise manual workload within the telemarketing function Develop a structured, segmented, and actionable database Core Responsibilities Marketing Automation & Campaign Management Build, deploy, and refine automated workflows covering lead acquisition, nurturing, requalification, and reactivation. Develop tailored customer journeys based on project type, budget range, buying stage, and engagement level. Execute multi-channel campaigns across email, SMS, WhatsApp, and other relevant platforms. CRM & Data Management Maintain high data integrity within the CRM (deduplication, standardisation, enrichment, and key field management) Evaluate and implement additional tools or integrations to improve scalability and efficiency Segmentation, Scoring & Optimisation Design and manage lead scoring models to prioritise opportunities Conduct A/B testing across messaging, timing, audiences, and calls to action Deliver targeted campaigns through effective database segmentation AI & Innovation Leverage AI-driven solutions to enhance performance, including: Conversational agents or virtual sales assistants Automated first-response systems Content generation and personalisation Dynamic or personalised video Predictive lead scoring and prioritisation Automated summaries of sales activity Performance Tracking & Reporting Develop dashboards and reporting frameworks to monitor campaign performance, channel conversion, lead progression, and revenue contribution. Candidate Profile Experience 3–5 years in marketing automation, CRM marketing, lifecycle marketing, or marketing operations Tools & Technical Skills Experience with platforms such as Zoho, HubSpot, Salesforce, ActiveCampaign, Pardot, or similar Working knowledge of HTML & CSS for email and landing page adjustments Core Competencies Strong expertise in automation, segmentation, lead nurturing, and remarketing strategies Solid analytical capability across funnels, attribution models, cohorts, and KPIs Ability to produce high-converting, personalised messaging Personal Attributes Proactive, organised, and results-driven Comfortable working cross-functionally with sales, marketing, and technical teams High level of written and professional English Desirable Experience Background in real estate, new developments, luxury, hospitality, or other high-value, long sales-cycle sectors Experience with integrations via Zapier, Make, or APIs Understanding of deliverability, database management, and compliance Familiarity with BI, analytics, or data visualisation tools Experience with WhatsApp Business API, advanced forms, chatbots, or CDP platforms Relevant certifications (HubSpot, Salesforce, Zoho, etc.) Key Performance Indicators Lead response and activation speed Conversion rates across MQL, SQL, visits, reservations, and sales Percentage of leads managed through automated nurturing Lead reactivation performance Contribution of automation to pipeline and closed deals Reduction in manual workload within telemarketing Database quality and deliverability performance ROI of automation initiatives What’s on Offer Salary: €35,000 – €40,000 (including bonuses) A role with direct impact on revenue growth and business scalability A fast-paced, growth-oriented environment Hybrid working model (3 days in the office) Competitive salary package High level of autonomy to shape processes, systems, and automation strategy