Sport Communities Coordinator (f/m/d)

We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.

Job Title: Sport Communities Coordinator

Reports to: Brand Marketing – Sports & Product (title TBD)

Direct Reports: 0

Location: Amsterdam, Office

Hybrid: Working from home for maximum 3 days per week

Your Role

We’re in business to save our home planet. This role will contribute by building and nurturing relationships with sports communities and ambassadors to optimize community engagement, enhance brand credibility and reach, and drive positive environmental impact. Engaging authentically with the communities, integrating ambassadors and sports narratives into marketing campaigns and activations, and fostering cross-functional collaboration, this role ensures that our sports and product campaigns are always rooted in sports and community credibility, and that sports communities continue to be a powerful vehicle for meaningful brand building, connecting category growth objectives with environmental action.

Your Main Tasks

• Sports community engagement. Understand the sports communities across Mountain and Trail sports and, partnering with Ocean and Fish Category Managers, develop shared understanding of Ocean and Fish sports communities. Define and manage engagement agenda and tactics to grow community engagement, brand credibility and reach, contributing to category growth. Drive our purpose, connecting these sports communities to the environmental issues we support and that intersect with their sports.

• Campaign development. Collaborate with the Brand Marketing team and Global Marketing, Sports and Product teams to advocate for, input, and build locally relevant sports campaigns that drive authentication within communities and measurable category growth.

• Ambassador management. Manage our European ambassador program across Mountain, Trail, Ocean, and Fish categories, in collaboration with Global Marketing, Sports and Product teams. Through community relays and in collaboration with Ocean and Fish Category Managers, build and maintain positive and proactive relationships with European Mountain, Trail, Ocean, and River sports ambassadors and manage marketing activities with ambassadors to support our categories’ growth. Lead the planning and implementation of digital and physical ambassador summits and sport impact camps.

• Inclusion & belonging. Work internally and with external partners to open up the outdoors to become a safer and more inclusive and accessible space for everyone and welcome diverse participants into sports.

• Internal & external communication. Support internal employee activation around our core sports by partnering with Internal Comms team on stories, events, initiatives with our ambassadors etc. Act as an internal spokesperson for Mountain & Trail sports and support Ocean and Fish Category Managers to be the voice of these sports. Work with PR and External Communication team and act as an external ambassador to the sports communities we serve and be the voice for the sports we represent.

• Cross-functional collaboration. Collaborate with Global Marketing, Sports and Product teams on our category marketing and sports marketing work, with focus on Mountain & Trail and strengthening understanding in Ocean and Fish. Partner with Regional Marketing teams to ensure regional focus within sport activations. Work with PR and External Communication peers to maximize external communication and media impact. Collaborate with cross-functional teams for the sports we represent and, for Ocean and Fish, with the respective Category Managers in support of our category agenda.

What we’re looking for

• An inclusive mindset

• Language skills: fluent in English, additional languages is a plus

• Strong connection to Patagonia’s sports, values, and purpose

• Deep understanding of and authentic connection with Mountain and Trail sports and their communities. Knowledge of and affinity with Ocean and Fish sports and their communities is a strong plus.

• Strong proficiency in balancing multiple sports categories while maintaining authentic community connections

• Strong ability to build rapport and relationships

• Strong proficiency in ambassador management and community engagement

• Strong collaboration and co-creation mindset and skills

• Good communication skills, both verbal and written

• Strong ability to vision and develop sports and product marketing campaign

• Strong storytelling skills and ability to

• Ability to work independently and on own initiative

• An interest in saving our home planet and making a positive impact through your work

What we offer

Our offers are based on relevant experience and skills, allowing us to ensure internal equity and consistency across the team.

Every offer we make is carefully reviewed by our People + Culture team. To avoid creating or reinforcing pay gaps, we do not base our offers on a candidate’s previous salary, salary expectations, or negotiation skills

We offer the following benefits:

• 25 days holidays per year (pro-rated if you work part-time)

• Pension scheme with 24.75% contribution (17.25% paid by employer and 7.5% paid by employee) enhanced with secondary pension scheme subject to eligibility criteria

• 40 EUR (net) WFH allowance paid monthly (pro-rated if you work part-time)

• Reimbursement of public transportation when commuting to the office

• Onsite catered lunches available 4 days per week (Monday, Tuesday, Wednesday, and Thursday) for an employee contribution of EUR 4 per meal

• Company laptop and mobile phone if needed for your role

To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/.

Justice & Belonging

We commit to becoming an anti-racist and anti-discriminatory company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

We foster a welcoming and respectful environment where every member of our EMEA team feels included, respected and empowered regardless of their race, colour, ethnicity, nationality, culture, religion or belief, sex, gender, gender identity or expression, sexual orientation, family or marital status, socio-economic background, disability, age, neurodiversity, or any other aspect of identity or lived experience.

Recruitment Process

If your application is successful, you will be contacted by one of our recruitment team within 4 weeks to set up a first interview who will talk you through the full interview process.

We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.

Whilst we love hearing from people who are passionate about Patagonia and our purpose, we ask that all applications are submitted through our official application process, including a CV and cover letter. To help us maintain a fair, consistent and objective experience for all candidates, we are unable to review applications or respond to recruitment enquiries received by email, LinkedIn Inbox or other channels outside of the advertised role. Applying through the application link ensures every candidate is considered using the same process and receives equal opportunity throughout the recruitment journey.

Please make sure that your CV and cover letter are in English.