Sr. Associate, InsightsLab

ABOUT MPG

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

Position Overview

The Sales Sr. Analyst will be the data and analytics expert for clients, responsible for reporting and data-driven insights for Walmart & Sam’. Key to this role will be the ability to deliver best-in-class tools, insights, presentations, and category/marketplace assessments to support client and internal sales analytical needs.

Without oversight, they will provide direct support and recommendations to teams through sales analysis, trend analysis, general reporting, insight generation, category dynamics, and consumer behavior from various data sources. They will be responsible for execution of client insights for Walmart & Sam’s Club. Candidates should be able to lead line review development, competitive/category insights, and have the ability to drive not only the numbers but the recommendations to teams through sales analysis, trend analysis, general reporting, insight generation, category dynamics, and consumer behavior from a variety of different data points.

A successful candidate must be a self-motivated team player, demonstrate relentless curiosity, operates with a sense of urgency, and is consistently trusted as a story-teller/presenter.

Responsibilities

• Leverage multiple syndicated and retailer data sources to develop category & shopper insights with recommendations

• Tailor national category stories and category vision to specific customers based on customer/shopper insights

• Identify category trends, fair share, opportunity gaps, and share of wallet and leakage opportunities

• Perform competitive analysis by category to identify trends, opportunities, and challenges to core business areas

• Partners with Account Managers to drive business growth via sales storytelling, forecasting, promotional ROI and 4Ps analysis (price, promotion, assortment/product, place/distribution, and efficiencies) – and partners on tools that make it easy to do these analyses

• Educate the customer, sales team and own analytics team on insights best practices and standards

• Reaches outside of own retail team to help either the central team or learn from others

• Identify value-add, recurring analyses that can be templated/productized to help clients find opportunities and take action

Skillsets

• Fluently leads an analysis or deep dive without oversight from manager or sales lead

• Scales tools/reporting that are actionable and user-friendly to the sales team

• Complete mastery of tools: NielsenIQ/Circana POS, Panel, retailer-specific portals e.g Walmart Scintilla; has proven ability to teach others how to interpret and use data

• Creates and recommends slides or insights from scratch that help a retailer’s story and offer a category-first perspective, based on the data they see or objectives

• Proactively uses and incorporates multiple sources of data in an analysis

• Trusted presenter in front of retailers, clients and internal stakeholders

• Shares best practices outside of own retail team or cross MPG

• Actively develops and improves own storytelling and analytics skills

Compensation

The expected base salary range for this position is $95,000 - $100,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

Diversity and Inclusion

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.