- Hiring from
- United States
- Work type
- Remote
- Posted
628,453 remote jobs, straight from company career pages
100% free · New jobs every minute
Show job descriptionHide job description
Senior Creative Strategist, Paid & Organic Video - YouTube
Specialization: YouTube, Demand Generation & Organic Growth
Reports to: Senior Director of Creative Strategy
Position Overview
BMG360 is seeking a highly strategic, data-driven Senior Creative Strategist to lead the development and optimization of performance-focused creative strategies across paid and organic digital channels, with a primary emphasis on YouTube.
The ideal candidate brings deep expertise in YouTube's advertising and organic ecosystems, understanding how creative strategy influences audience engagement, brand discovery, demand generation, and conversion performance.
This role sits at the intersection of creative strategy, performance marketing, organic content, and audience insights. The successful candidate will understand not only what makes compelling creative, but also how to tailor creative concepts, formats, messaging, and execution to specific platforms, placements, and stages of the customer journey.
We are looking for someone who can connect creative storytelling with measurable business outcomes, build actionable creative testing and optimization roadmaps, and serve as a strategic partner to both clients and internal teams.
Key Responsibilities
1. Integrated Paid & Organic Creative Strategy
- Lead the development of holistic creative strategies across paid and organic digital channels, with YouTube as the primary platform specialization.
- Develop full-funnel creative frameworks supporting brand awareness, audience engagement, demand generation, consideration, and conversion.
- Translate consumer insights, audience behavior, competitive intelligence, and campaign performance into actionable creative recommendations.
- Establish platform-specific creative best practices across YouTube, Google Demand Gen, paid social, and organic video environments.
- Develop creative concepts, messaging frameworks, content pillars, and production briefs tailored to campaign objectives and audience segments.
- Collaborate with Creative, Paid Media, SEO, Analytics, and Account teams to ensure creative strategies align with broader client business objectives.
2. YouTube Paid Creative & Demand Generation Strategy
- Serve as the subject matter expert for YouTube paid creative strategy, with a deep understanding of how creative impacts performance across awareness, consideration, and conversion campaigns.
- Develop YouTube-first creative strategies for Video Reach, Video View, Demand Gen, and other applicable Google advertising campaigns.
- Understand creative requirements and best practices across YouTube placements and formats, including:
- Skippable and non-skippable in-stream video
- YouTube Shorts
- In-feed video
- Bumper ads
- Connected TV
- Demand Gen video and image inventory
- Recommend creative formats, aspect ratios, messaging structures, video lengths, and calls to action based on campaign objectives and placement requirements.
- Apply creative best practices around audience hooks, pacing, storytelling, branding, product positioning, and conversion-oriented messaging.
- Partner with Paid Media teams to align creative recommendations with audience targeting, campaign structures, placement strategies, and media performance.
- Develop structured creative testing methodologies to evaluate messaging, formats, concepts, video lengths, and audience engagement.
- Analyze creative performance across key metrics such as view rate, watch time, engagement, CTR, CPA, ROAS, and incremental lift, as applicable to campaign objectives.
- Translate performance insights into ongoing creative iterations and production recommendations.
3. Organic YouTube Strategy, Growth & AI Discovery
- Lead organic YouTube creative and content strategies designed to improve channel visibility, audience engagement, subscriber growth, and long-term brand authority.
- Develop comprehensive organic YouTube growth roadmaps, including content pillars, programming strategies, publishing cadence, and audience development.
- Apply a deep understanding of YouTube's search and recommendation systems, including how content relevance, viewer satisfaction, retention, and engagement influence discovery.
- Drive organic optimization strategies across:
- Video titles and descriptions
- Thumbnail development and testing
- Content structure and audience retention
- YouTube Shorts and long-form content
- Playlists and channel architecture
- Keyword research and search intent
- Subscriber acquisition and returning-viewer engagement
- Leverage YouTube Analytics to evaluate traffic sources, audience retention, click-through rates, watch time, and channel growth trends.
- Identify opportunities to repurpose and adapt high-performing organic content into paid creative strategies and vice versa.
- Develop content strategies that strengthen YouTube's role within broader search ecosystems, including Google Search, AI Overviews, and emerging AI-powered discovery experiences.
- Understand how video content structure, topical authority, metadata, and search intent can improve discoverability across traditional and AI-assisted search experiences.
- Partner with SEO teams to align YouTube content strategies with broader organic search and AI visibility initiatives.
4. Creative Performance, Testing & Optimization
- Own the strategic development of creative testing and optimization roadmaps across assigned accounts.
- Analyze creative performance across paid and organic channels to identify opportunities for improvement.
- Develop actionable creative hypotheses informed by audience behavior, campaign results, and platform-specific insights.
- Establish frameworks for evaluating creative effectiveness across the full funnel, recognizing that awareness, engagement, and conversion campaigns require different success metrics.
- Partner with Analytics and Paid Media teams to connect creative performance with measurable business outcomes.
- Identify emerging creative trends, competitive opportunities, and platform developments that can inform future strategies.
- Present clear, data-supported recommendations that translate performance insights into creative direction.
5. Client Strategy, Communication & Leadership
- Serve as a client-facing strategic lead for paid and organic creative initiatives, with a particular emphasis on YouTube.
- Lead client discussions around creative strategy, campaign performance, testing opportunities, and platform best practices.
- Develop and present monthly and quarterly creative roadmaps aligned with client growth objectives.
- Own creative performance reporting, strategic insights, and optimization recommendations in collaboration with Analytics and Media teams.
- Clearly articulate the relationship between creative decisions, platform delivery, audience engagement, and business performance.
- Provide proactive recommendations informed by competitive research, emerging platform capabilities, and evolving consumer behavior.
- Build strong relationships with client stakeholders and confidently present to senior marketing leadership.
- Partner cross-functionally to ensure creative recommendations are actionable, strategically aligned, and executed effectively.
Required Qualifications
- 5–7+ years of experience in digital creative strategy, performance creative, video strategy, or integrated paid and organic content strategy.
- Deep, demonstrated expertise in YouTube creative strategy across both paid advertising and organic channel growth.
- Proven experience developing creative strategies for top-of-funnel awareness, demand generation, consideration, and conversion-oriented campaigns.
- Strong understanding of Google Demand Gen campaigns, YouTube advertising formats, placement-specific creative requirements, and creative optimization best practices.
- Hands-on strategic experience growing and optimizing organic YouTube channels, with a demonstrated understanding of YouTube Analytics, audience retention, search optimization, and recommendation-driven discovery.
- Strong understanding of how creative strategy should differ across paid versus organic environments while supporting an integrated brand and performance strategy.
- Experience developing structured creative testing frameworks and translating performance data into actionable creative recommendations.
- Working knowledge of YouTube SEO, organic search, and the evolving role of video in AI-powered search and discovery.
- Experience collaborating with paid media, production, analytics, and SEO teams.
- Strong client-facing communication, presentation, and strategic storytelling skills.
- Ability to manage multiple client initiatives, prioritize competing needs, and independently drive strategic deliverables.
Preferred Qualifications
- Hands-on YouTube and Google Ads media buying experience.
- Experience developing creative strategies for Display & Video 360 (DV360), including programmatic video, CTV, and inventory-specific creative requirements.
- Experience with Google Ads, YouTube Studio, GA4, Looker Studio, and other creative performance analytics platforms.
- Familiarity with Brand Lift, Search Lift, Conversion Lift, and incrementality measurement methodologies.
- Experience with creative strategy across Meta, TikTok, and other paid and organic video platforms.
- Understanding of generative engine optimization (GEO), AI Overviews, and emerging AI-powered search behaviors.
- Experience working within a performance marketing agency supporting multiple client accounts.
- Familiarity with creator-led content, UGC, and influencer-driven video strategies.
Compensation is commensurate with experience.
About Us
BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.
Why BMG360?
BMG360 has been a leader in the industry since 2003, and we are growing exponentially. This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal.
We are an equal opportunity employer and are committed to building a diverse and inclusive team. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
