Sr. CRM Manager, Mobile Gaming

Who We Are:

Live Play Mobile Inc. is an innovative leader in the mobile gaming industry, delivering immersive live gaming experiences that combine live entertainment with mobile play. Our flagship title, Live Play Bingo, features live hosts and real-time interaction, engaging players in a social and competitive environment. With decades of management experience in gaming and entertainment, we’re committed to pushing the boundaries of mobile games. As we grow, we seek talented individuals who are passionate about redefining the mobile gaming experience.

Job Responsibilities:

• You will be responsible for creating, implementing and executing CRM, retention marketing and monetization strategies for the leading social mobile game, Live Play Bingo
• Create lifecycle marketing campaigns for each type of player segment based on recency, frequency and value.
• Construct in-app promotions, editorial, email, push message and other communication mediums to drive engagement.
• Collaborate with cross-functional teams, including product, marketing, operations, and analytics, to align CRM initiatives with business objectives.
• Plan and execute daily promotional campaigns and long-term strategies to drive player engagement and revenue.
• Manage in-game events and promotions, analyzing their impact on key performance indicators (KPIs).
• Monitor real-time performance of events, making adjustments to configurations, economy, and content to achieve target results.
• Present campaign results and insights to senior management, highlighting successes, learnings, and recommendations for improvement.

Required Skills and Experience:

• 3+ years of experience in the mobile games industries in a relevant role such as; CRM manager, LiveOps, In-Game Monetization, Retention Marketing.
• Hands-on experience using AI tools to enhance productivity and output quality across the whole CRM operations
• Proven experience sourcing, implementing, and using industry-standard CRM tools for lifecycle marketing, such as Optimove, Sendgrid, Brevo, etc.
• Expertise in managing retention and monetization campaigns from ideation, planning, and creation to execution.
• Strong skills in managing the creative process, including artwork, video, and copywriting for promotions and events.
• Highly analytical, with the ability to measure, optimize, and report on campaign performance.
• Excellent interpersonal and communication skills; a proactive team player with a collaborative mindset.
• Experience working with international stakeholders to ensure promotions are executed and delivered on time and on budget.
• A strong understanding of game KPIs and business metrics.
• All business and player communications will be conducted in English, as such you must be completely fluent in English and understand the cultural nuances of creating compelling marketing campaigns for a US audience.

What We Offer:

• Opportunities for professional and personal growth in a dynamic startup environment.
• Flexible work schedule with remote work options.
• Competitive benefits, including healthcare, paid vacation, and sick leave.
• Chance to impact the final product and collaborate with international colleagues daily.

Work Environment

• Remote work in the Philippines
• A competitive salary paid in local currency.
• Full-time employment with a 3 month probationary period.
• Employment governed by Indonesian Philippines labor laws.
• The unique opportunity to work at the intersection of gaming, technology, and live entertainment.