Sr. Data Analyst

About Signal Clarity

Signal Clarity is an independent technology company that builds data and AI infrastructure for

brands and agencies. Our work spans data platforms, dashboards and AI products - from social

and competitive intelligence to media analytics - all aimed at turning scattered marketing data into

clear decisions.

Right now, we are partnering with a leading global media agency network in Vietnam to

consolidate its media data into one standardised data warehouse. That warehouse will power the

agency's analytics today and, next, AI-driven operations built on MCP (Model Context Protocol).

About the position

We need a Senior Data Analyst who is equally comfortable with data and with media. Your time

will be divided roughly evenly between a major client engagement and Signal Clarity's own

projects, and you will report to the Signal Clarity Leadership Team.

You will be hands-on: writing SQL, designing data models and building dashboards yourself. You

will also work alongside agency teams, learn how they plan, buy and report on media, and give

them data they can trust.

Your responsibilities

1. Client engagement (about half your time): standardising media data, building the warehouse

and enabling MCP

• Bring media data from many sources into one consistent shape: platform and ad-server

exports (Meta, Google, TikTok, YouTube, DV360 and more), media plans, buying and billing

records, and agency trackers

• Create a shared media taxonomy and naming standard - client, brand, campaign, channel,

format, buy type, KPI - plus the mapping rules that align every source to it

• Design the data model and build layered warehouse structures (raw, cleaned, business-ready)

that support every analytics use case

• Take ownership of data quality through validation rules, reconciliation of spend and delivery

against plans and invoices, and clear documentation

• Develop the semantic layer and metric definitions that allow AI agents to query the warehouse

via MCP, and verify the answers they return

• Lead workshops with agency teams to collect requirements, walk through data logic and

agree on shared definitions

2. Signal Clarity projects (about half your time): analysis and delivery

• Act as the data analyst across Signal Clarity's active projects, delivering analysis, dashboards

and reports for clients and products

signalclarity.ai · hr@signalclarity.ai

• Convert business questions into KPIs, data requirements and clear, evidence-backed insights
• Build and maintain data pipelines and automated reporting, using Python and AI/LLM tools to

save time and cut errors

• Collaborate closely with our engineering and product team, review data logic, and coach

junior colleagues as the team expands

What we're looking for

Must-have

• 4–6 years in data analytics or business intelligence, including hands-on ownership of data

models, dashboards and reporting

• Having experience working with media or advertising data - at a media agency, adtech/martech

company, publisher, or within a brand's media/marketing team

• A clear grasp of media metrics and of how media is planned, bought and reported (spend,

impressions, reach, CPM, CPC, CTR, VTR, conversions)

• Strong SQL and data modelling skills, with experience building or running a data warehouse
• Hands-on skill with at least one BI tool (Power BI, Looker Studio, Tableau or similar) and with

Python for data processing

• A quality-first mindset: you check your data before you share it and can explain why a number

is correct

• Confidence working with stakeholders and explaining data logic to non-technical audiences
• Good English (much of the documentation and many stakeholders use English) and nativelevel Vietnamese

Nice to have

• Experience with cloud data platforms and tools such as BigQuery, Snowflake, dbt or Airflow
• Experience with ad platform APIs or data connectors (Meta, Google Ads, DV360, TikTok,

Funnel, Supermetrics)

• Practical use of AI/LLM tools in analytics; familiarity with semantic layers, MCP or text-to-SQL
• Experience setting up data governance, master data or taxonomy standards across several

teams

Compensation & benefits

· Competitive salary & benefits under Vietnam's law

· Hybrid working in Ho Chi Minh City, with client visits as needed

· Exposure to modern data stack and applied AI across media and marketing

How to apply

Apply via LinkedIn or send your CV to the email hr@signalclarity.ai.