Sr Digital Communications & Engagement Specialist- Concord, CA

Planned Parenthood Northern California (PPNorCal) is seeking an Senior Digital Communications & Engagement Specialist based in Concord, CA. This is a full-time, hybrid position working 40 hours per week.

PPNorCal offers a comprehensive benefits package, including 100% employer-paid medical insurance for full-time employees, 75% coverage for dependent children, 25% coverage for spouses/domestic partners, dental and vision insurance, employer-paid life and long-term disability coverage, earned time off (ETO) and paid sick time accrued based on hours worked, a 403(b) retirement plan with up to 4% employer match after 12 months, and 10 paid holidays plus 2 floating holidays each year.

Work Schedule:

Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM

This position is currently represented by SEIU Local 1021.

SUMMARY

Planned Parenthood Northern California (PPNorCal) is seeking a creative, detail-oriented, and mission-driven Senior Digital Communications & Engagement Specialist to support our organization’s fundraising and donor engagement, patient engagement marketing, and communications efforts. This role is responsible for leading and executing aspects of digital marketing, including email marketing, website content updates, social media marketing, paid search, performance reporting, as well as designing compelling visual collateral for fundraising campaigns, donor events, patient engagement campaigns, and special initiatives.

The ideal candidate is an experienced digital communicator and graphic designer who can bring our brand and message to life across multiple platforms, use data to evaluate and strengthen marketing performance, and who thrives in a collaborative, fast-paced environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Graphic Design & Brand Implementation

• Design all published fundraising collateral including brochures, invitations, donor reports, event signage, campaign graphics, and digital assets.
• Design marketing and patient engagement materials for digital platforms, social media, health centers, paid advertising, radio campaigns, and other organizational initiatives.
• Translate complex content and data into clear, accessible, and visually compelling design.
• Ensure consistency and compliance with PPNorCal’s brand guidelines across all materials.
• Manage relationships with print vendors, freelancers, and other creative vendors as needed.

Email Marketing & Digital Communications

• Manage end-to-end email marketing for fundraising and donor engagement, patient engagement, advocacy, and organizational communications efforts: build, test, schedule, and deploy emails in EveryAction.
• Collaborate with Development and Government Relations and Communications staff to translate donor messaging and fundraising goals into engaging and visually appealing email campaigns.
• Maintain the organizational email marketing calendar and ensure strategic, timely, and audience and donor-centric communications.
• Maintain and strengthen email lists through regular list updates, segmentation, data hygiene, and coordination with internal database owners.
• Track performance metrics and provide analysis and recommendations to optimize engagement and conversion.
• Develop regular email marketing reports that evaluate open rates, click-through rates, conversions, audience growth, list health, and campaign performance.
• Maintain relationships and coordinate with Planned Parenthood Federation of America and other Planned Parenthood affiliate groups regarding shared email marketing strategies, tools, campaigns, audiences, and best practices.
• Stay informed about email marketing regulations, accessibility standards, deliverability practices, and emerging trends.

Website & Digital Content Management

• Manage updates to donor-related content on the PPNorCal website, including campaign landing pages, event pages, and giving opportunities.
• Manage and coordinate digital content supporting patient engagement, health services, organizational campaigns, and other priority initiatives.
• Partner with the Development and Government Relations and Communications teams to ensure alignment of messaging and branding across platforms.
• Monitor website performance and user experience related to donor pathways and engagement.
• Manage and grow organizational social media channels by creating and scheduling content, monitoring engagement and performance metrics, and leveraging tools to maximize efficiency and reach; collaborate with Government Relations and Communications team to develop and implement cross-platform social media strategies that align with organizational priorities and campaigns.
• Lead and coordinate patient engagement marketing across digital advertising, social media, Google Search and paid search campaigns, in-health-center marketing, radio, and other relevant channels.
• Partner with Clinical Operations, Government Relations, and external vendors to develop patient-centered campaigns that increase awareness of services, reduce barriers to care, and support patient acquisition and engagement goals.
• Oversee campaign setup, audience targeting, tracking, and performance reporting for patient engagement marketing initiatives.
• Ensure patient-facing marketing is accurate, accessible, inclusive, culturally responsive, and aligned with organizational, affiliate, and Planned Parenthood Federation of America standards.

Fundraising Support & Project Management

• Provide general support for fundraising campaigns, development and marketing initiatives, and cross-departmental projects.
• Assist with planning and execution of donor and fundraising events, including digital promotion, materials, and onsite support as needed.
• Support project management efforts by tracking deliverables, timelines, budgets, campaign results, and assets related to development communications and marketing initiatives.
• Collaborate with the Development and Communications teams to ensure integrated strategies and timely execution.

QUALIFICATIONS

Education and Experience:

• 3–5 years of experience in digital marketing, graphic design, or related field, preferably in a nonprofit or mission-driven organization.
• Proficiency with email marketing platforms (e.g., EveryAction, Mailchimp, Constant Contact).
• Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop) and Canva.
• Experience with website content management systems (WordPress or similar).
• Strong understanding of design principles, visual hierarchy, and accessibility best practices.
• Exceptional attention to detail, time management, and ability to meet multiple deadlines.
• Collaborative and self-motivated with excellent communication and organizational skills.
• Commitment to reproductive freedom, health equity, and Planned Parenthood’s mission.

Preferred Qualifications

• Experience supporting fundraising, development, or government relations teams.
• Familiarity with CRMs and donor databases (e.g., Raiser’s Edge, Salesforce).
• Experience with video editing and basic animation a plus.

PHYSICAL DEMANDS & WORK ENVIRONMENT

• The employee is regularly required to sit, use hands to handle or feel, reach with hands and arms, and talk or hear.
• Occasional travel required.
• Must have reliable transportation and a valid California Driver’s License.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

JOB DESCRIPTION REVISION

This job description is not an exhaustive list of all responsibilities, duties, or requirements. The organization reserves the right to revise or require additional tasks based on evolving needs.

Pay Range: The wage scale reflects the compensation that a new employee can expect to receive if offered employment. The wage scale for this position is $90,001.60 to $107,556.80 annually, based on relevant professional years of experience.

Planned Parenthood Northern California is an equal opportunity employer and works affirmatively to include diversity among its staff and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender identity, sexual orientation, national origin, age, disability, income, marital status, or any other irrelevant dimension of diversity. PPNorCal values collaboration between employees of diverse backgrounds and experiences.

We provide healthcare and education services to 137,000 adults and youth every year at 17 health centers located throughout 20 Northern California counties. Planned Parenthood Northern California offers high-quality, affordable health care to all, regardless of income, insurance, or immigration status. We care. No matter what!

Our experienced and caring medical staff gives each patient honest information and personal attention. We provide a full range of services, including birth control, breast exams, cancer screenings, medication and in-clinic abortion, pregnancy testing and counseling, prenatal care, PrEP, and nPEP to prevent HIV infection, STI screening and treatment, vasectomy and infertility services, gender-affirming hormone therapy, and more.