Sr Digital Marketing Specialist

Summary of Position Role/Responsibilities

The Marketing team is responsible for creating, optimizing, and directing internal and external marketing communication. They develop, implement, and execute strategic marketing plans to enhance the Avant brand and to attract potential Healthcare Professionals (HCPs), Clients, and Corporate Associates.

The Sr. Digital Marketing Specialist leads complex digital campaign execution and serves as the senior subject matter expert in content, channel optimization, testing, and performance analysis. This role supports healthcare facility growth and HCP recruitment, by translating approved strategies into integrated campaigns, improving execution standards, mentoring less-experienced team members, and delivering actionable recommendations to internal and external partners.

Essential Functions of the Job

• Translate approved campaign strategies into detailed channel plans, campaign briefs, audience requirements, testing plans, and execution roadmaps; present performance insights and recommendations to management and relevant business partners
• Identify and pilot new channel tactics, campaign approaches, and platform capabilities in coordination with the Manager, Digital Marketing, documenting business value, risks, and recommended next steps
• Lead the execution and optimization of complex, integrated campaigns across paid, owned, and earned channels, coordinating dependencies, quality assurance, launch readiness, and post-campaign learning
• Provide campaign forecasts, spend pacing, resource needs, and performance recommendations to support budget and capacity decisions
• Develop and execute channel plans across SEO, email, social, paid media, website, and content in alignment with approved audience, campaign, and business objectives
• Lead the development, adaptation, and quality review of content for blogs, social media, email, landing pages, and campaign assets, ensuring brand consistency, audience relevance, accessibility, and conversion focus
• Recommend and implement website, landing-page, user-experience, and on-page SEO improvements using performance data, audience behavior, and established digital standards
• Establish reusable campaign templates, checklists, documentation, and execution standards that improve speed, consistency, and quality across the team
• Analyze campaign, content, website, email, social, and conversion performance; identify patterns and provide actionable recommendations to the Manager, Digital Marketing and relevant stakeholders
• Monitor approved KPIs, diagnose performance gaps, and recommend or implement optimization actions within assigned campaigns and channels
• Partner with the leaders to define campaign-level KPIs, measurement plans, reporting requirements, and testing hypotheses for SEO, social media, email, website, and business outcomes
• Lead A/B and multivariate tests, document findings, and translate learnings into repeatable execution improvements
• Mentor less-experienced team members through peer review, knowledge sharing, documented best practices, and hands-on guidance without direct supervisory authority
• Collaborate with internal departments, creative partners, subject matter experts, and vendors to deliver cohesive content and campaign experiences aligned with brand voice and business goals
• Use AI tools responsibly to accelerate research, drafting, personalization, quality review, analysis, and campaign production while protecting confidential information and following brand and governance standards

Marginal Functions of the Job

• Other duties as assigned.

Normal Work Schedule

This is a full-time position. Standard business hours are Monday through Friday 8:00 AM to 5:00 PM. Additional time outside of these hours may be needed to complete the essential functions of the job.

Education, Training, and Experience

• Bachelor’s degree preferred, or equivalent combination of education and experience will be considered
• Minimum of 4 years of progressive digital marketing experience, including ownership of integrated campaigns and performance optimization
• Advanced working knowledge of SEO, email, social media, paid media, website content, landing pages, campaign testing, and performance analysis
• Experience with HubSpot or a comparable marketing automation platform, including campaign builds, segmentation, workflows, landing pages, email, and reporting
• Demonstrated ability to lead complex projects, improve execution standards, mentor colleagues, and communicate recommendations to managers and cross-functional partners
• Proficient in Microsoft 365 and familiar with digital creative, analytics, project management, and AI-assisted marketing tools

Job Level Competencies

• Technical Skills: Advanced ability to perform technical skills required for job role. This may include use of specific technology, knowledge of job-specific tasks and concepts, etc. Advanced ability to determine method and procedures on new assignments. Advanced ability to handle routine tasks and non-routine tasks; and handle tasks with high complexity with minimal guidance.
• Communicates Effectively: Advanced ability to provide clear and concisely written, verbal and nonverbal communication. Develops and delivers effective communication to networks with senior internal and external personnel in own area of expertise. Experienced professional with a full understanding of the area of specialization.
• Develops Self: Advanced ability to use and apply professional concepts in the full area of specialization. Advanced ability to contribute to strategic initiatives within the specialization. Advanced ability to stay current with emerging trends within the area of expertise. Advanced ability to pursue opportunities to broaden expertise and contribute to the organization's goals.
• Customer Focus & Teamwork: Advanced ability to collaborate and share knowledge within department. Advanced ability to determine methods and procedures on new assignments. Advanced ability to apply an understanding of customer needs and team dynamics. Advanced ability to gather and address escalated customer feedback and insights.
• Decision Making: Advanced ability to evaluate existing solutions and alternatives to obtain the most optimal results through both routine and non-routine problem-solving decisions. Advanced ability to assess risks and benefits of newly proposed solutions for routine or non-routine scenarios within the team. Advanced ability to identify when to seek input from others.
• Innovation: Advanced ability in the development of ideas to establish new or improve existing business processes and increase productivity. Advanced ability to handle problems of a diverse scope within area of specialization where the analysis of data requires careful evaluation. Advanced abilities in creativity, flexibility, continuous improvement, curiosity, experimentation, data analysis, and entrepreneurship.
• Quality & Results Oriented: Advanced ability to take ownership of their work and set high quality standards for output that impacts the team, department, or other cross-functional partners. There may be some management oversight for corrections, adjustments, or other considerations. Advanced ability to consistently achieve exceptional results that positively impact the team and department.
• Resourceful & Tenacious: Advanced ability to apply Company policies, procedures, and other available resources in a creative and effective way to resolve a variety of moderate to complex issues.

Required Licenses, Certifications, and Other Specific Requirements of Law

• Health Insurance Portability and Accountability Act (HIPAA) certification and ability to obtain and maintain

Other Characteristics of the Position

Physical Demands:

• Stationary desk work for extended periods at a time
• Regularly required to communicate
• Infrequent lifting of office supplies up to 20 lbs.
• Vision abilities including close vision and ability to adjust focus

Work Environment:

• This job operates in a professional office environment.
• This role routinely operates standard office equipment.

Statement of Responsibility for Confidential Data

• Has access to, and requires daily use of, confidential records.
• Required by federal law to maintain strict confidentiality of “Avant” employee information and maintain security of such information.
• Proprietary Information and Non-Conflict Agreement required.

Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.

As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.