Sr. Director II – Media Agencies, Client Sales & Insights

Sr. Director II – Media Agencies, Client Sales & Insights / L19

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

Reporting to the Senior Vice President (SVP) Agency partnerships, you will be the Client Sales & Insights leader for the Media Vertical with specific focus on our large and growing Agency & Walled Garden clients. You will be responsible for strategic planning, executive alignment, revenue generation and client success, serving as the subject matter expert and key decision maker for the Market Measurement and CSIA business within the Media Vertical.

Job Responsibilities

Commercial Growth & Business Leadership

• Own and grow revenue for Circana's Market Measurement and CSIA solutions across the Media Vertical, with primary focus on Advertising Agency Holding Companies and Walled Garden partners.
• Develop and execute strategies that expand existing client relationships and drive new business opportunities for these solutions.
• Identify emerging market trends, competitive dynamics, and client needs to inform commercial strategy and growth priorities.

Product Market Fit & Solution Strategy

• Lead the optimization of product-market fit for Agency and Walled Garden clients by identifying, prioritizing, and documenting key client use cases and business requirements.
• Partner cross-functionally with Product, Analytics, and Commercial teams to ensure Circana solutions address high-value client needs and deliver measurable business outcomes.
• Influence solution packaging, pricing, and go-to-market strategies to maximize client value and commercial performance.

Client Success & Executive Relationship Management

• Drive customer success, retention, and growth by increasing client adoption, engagement, and utilization of Circana solutions.
• Build and maintain trusted advisor relationships with senior client stakeholders and decision-makers, fostering strategic partnerships and identifying opportunities for innovation and expansion.
• Ensure the consistent delivery of exceptional client experiences through effective coordination and alignment of internal stakeholders and resources.
• Lead executive business reviews and strategic planning discussions that demonstrate value, strengthen partnerships, and support long-term growth objectives.

Strategic Planning & Operational Excellence

• Own the strategic planning, execution, and performance management for Market Measurement & CSIA solutions at Agencies and Walled Gardens.
• Develop annual plans, account strategies, and revenue targets that align with organizational objectives.
• Lead quarterly business reviews, revenue forecasting, and performance assessments to ensure achievement of growth and profitability goals.
• Maintain accountability for pipeline health, forecast accuracy, CRM integrity, and sales process excellence.
• Drive alignment across Commercial, Finance, Product, Technology, and other cross-functional partners to achieve business objectives and resolve complex challenges.

Leadership & Team Development

• As the business grows, build, lead, and develop a high-performing team of Customer Intelligence Managers, creating a culture of accountability, collaboration, innovation, and continuous learning.
• Provide coaching, mentorship, and performance leadership to ensure team capability scales with business growth and evolving client needs.

Cross-Functional Collaboration & Enterprise Influence

• Partner closely with Commercial leaders, Customer Success, Product, Analytics, and Support teams to deliver integrated client solutions and drive business outcomes.
• Integrate and align with Circana’s best practices & ways-of-working across the broader Circana CI organization.
• Integrate and champion Circana's best practices, operating models, and ways of working across the Media business.
• Influence enterprise priorities and strategic initiatives by serving as the voice of Agency and Walled Garden clients across the organization.

Thought Leadership & Subject Matter Expertise

• Serve as the senior business leader and subject matter expert for Market Measurement and CSIA solutions within the Media Vertical.
• Represent Circana with key industry stakeholders, clients, and partners, providing thought leadership on business intelligence, and industry innovation.
• Drive strategic decision-making and innovation initiatives that strengthen Circana's market position and create long-term value for clients and the organization.

Requirements

• 8+ years of experience in Market Measurement, Media Analytics, Customer Insights, or related data and analytics solutions.
• 3+ years of experience leading revenue growth, retention, and strategic client relationships for enterprise accounts.
• Strong knowledge of advertising agencies, media platforms, and the digital advertising ecosystem.
• Demonstrated success driving renewals, revenue growth, client adoption, customer satisfaction, and new business opportunities.
• Proven ability to translate client needs into scalable solutions by partnering across Commercial, Product, Analytics, and Customer Success teams.
• Experience developing strategic business plans, account plans, forecasts, and budgets to achieve growth objectives.
• Ability to influence senior stakeholders and drive cross-functional alignment on business priorities and client outcomes.
• Experience leading, coaching, and developing high-performing teams in a growth-oriented environment.
• Strong business acumen, analytical thinking, and problem-solving skills.
• Excellent communication, presentation, and relationship-building skills with the ability to engage executive-level stakeholders.
• Self-motivated, results-oriented leader with a growth mindset, strong attention to detail, and a commitment to continuous improvement.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: This position can be located in the following area(s): Remote

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $138K to $179K.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.