Sr. Director of PR and Strategic Partnerships

• Develop and execute integrated public relations and brand strategies that strengthen the ALS Association’s reputation, visibility, credibility, and influence.
• Establish strategic partnerships as a key driver of brand awareness, audience growth, community engagement, and organizational impact.
• Identify opportunities to align the ALS Association with mission-compatible organizations, institutions, businesses, and influential stakeholders to expand its reach and strengthen brand recognition.
• Build a consistent and compelling public presence that reinforces the Association’s leadership, impact, and commitment to the ALS community.
• Identify emerging reputational, political, regulatory, and community issues that may affect the Association and recommend proactive strategies.
• Ensure public relations and partnership initiatives align with organizational priorities, programmatic goals, fundraising objectives, and long-term brand strategy.

• Develop and execute a strategic partnership approach that elevates the ALS Association’s brand and expands its presence across relevant industries, communities, and stakeholder networks.
• Identify, cultivate, and manage partnerships that increase awareness of ALS, introduce the Association to new audiences, and create opportunities for deeper engagement.
• Build relationships with healthcare organizations, corporations, advocacy groups, community organizations, and other mission-aligned partners to advance shared objectives.
• Create collaborative opportunities that leverage partner platforms, resources, expertise, and networks to amplify the Association’s mission and programs.
• Work cross-functionally to develop partnership initiatives that deliver measurable value, strengthen brand affinity, and support organizational priorities.
• Ensure partnerships reflect the Association’s values and contribute meaningfully to its reputation, visibility, and impact.

• Lead public relations strategies that increase awareness and understanding of the Association’s programs, services, initiatives, and impact.
• Partner with program leaders and cross-functional teams to identify compelling stories, outcomes, and opportunities that demonstrate the value of the Association’s work.
• Leverage strategic partnerships to amplify program visibility, support launches and expansions, and increase engagement with key initiatives.
• Develop collaborative opportunities that connect the Association’s programs with external partners, platforms, and audiences to broaden reach and strengthen mission awareness.
• Translate complex programmatic information into accessible, engaging narratives that resonate with people living with ALS, families, healthcare professionals, partners, donors, and the broader public.
• Ensure program public relations efforts reinforce the Association’s brand and demonstrate how its work supports people living with ALS and their families.

• Serve as a trusted advisor to executive leadership on brand strategy, public relations, partnership opportunities, stakeholder perceptions, and reputational considerations.
• Provide strategic guidance on partnership decisions and external opportunities that may affect the Association’s brand, credibility, or mission.
• Identify emerging opportunities to strengthen the Association’s influence, expand its network, and elevate its position within the nonprofit, healthcare, advocacy, and corporate sectors.
• Anticipate potential challenges and develop proactive strategies to address issues affecting the organization, its programs, partnerships, or the ALS community.
• Bring external perspectives and stakeholder insights into strategic discussions and organizational planning.

• Bachelor’s degree in public relations, communications, marketing, business, public affairs, or a related field required; advanced degree preferred.
• Seven to ten years of progressive experience in public relations, brand strategy, strategic partnerships, business development, or a related field, including senior-level leadership experience.
• Demonstrated success developing strategies that elevate organizational brands, expand visibility, and strengthen reputation through strategic partnerships.
• Experience cultivating relationships with corporate, healthcare, nonprofit, advocacy, and other mission-aligned partners.
• Proven ability to identify and execute partnerships that create shared value, expand audience reach, and advance organizational objectives.
• Experience advising executive leadership and navigating sensitive issues, complex stakeholder relationships, and reputational risks.
• Strong strategic judgment, relationship-building skills, written and verbal communication abilities, and cross-functional leadership experience.
• Experience in nonprofit, healthcare, advocacy, or association environments preferred.
• A demonstrated commitment to the mission of the ALS Association and the needs of people living with ALS and their families.

• Increased recognition, visibility, and positive perception of the ALS Association’s brand.
• Strategic partnerships that expand the Association’s reach, introduce new audiences to its mission, and strengthen its position as a leading voice in the ALS community.
• Measurable growth in partner engagement, collaborative initiatives, and opportunities for shared impact.
• Increased awareness and understanding of the Association’s programs, services, and mission.
• Stronger stakeholder trust and relationships across the ALS community and key partner networks.
• Effective integration of public relations and strategic partnerships into organizational planning and priorities.
• Proactive management of reputational risks and identification of opportunities to strengthen the Association’s influence and brand.

The ALS Association has compensation ranges for various work locations throughout the United States, allowing us to compensate employees competitively and consistently in diverse geographic markets. The above-listed listed range shows prospective compensation for this role; the appropriate range will be established by what is eventually determined to be the candidate's primary work location. Various factors, including the complexity and significance of the role, job duties/requirements, relevant experience and abilities, and primary work location, determine individual compensation. Compensation ranges are evaluated and typically adjusted on a regular basis. Offers are made within the compensation range that is in effect at the time of the job offer.

The Association may, at its discretion, offer merit-based increases tied to individual performance. The benefits listed may differ depending on employment status with the Association. Healthcare benefits, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, well-being benefits, paid time off and several paid holidays are available to Association employees, among other benefits.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

The ALS Association endeavors to make www.als.org accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email onlineaccommodations@alsa-national.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

The ALS Association highly encourages their employees to be fully vaccinated, as considered per the CDC guidelines, with the COVID-19 vaccination. Requirements to have or obtain a COVID-19 vaccination may be applicable by state, local, and other federal orders or applicable lawful requirements by third-party clinics, vendors, or events attended on ALS Association business. If applicable, proof of vaccination will be required, unless approved for a legally required exemption by The ALS Association.