Sr. Director, Resident Marketing (B2C/B2B2C)

Overview

Our FinTech and Resident Experience team is building a more connected experience that starts with multifamily residents—making everyday interactions easier across payments, moving, insurance, and other services. Our ambition is to earn lasting trust and deliver value throughout the resident journey, including when residents move to their next home.

Reporting to the VP, Product and Solutions Marketing, you will lead a team of four and own the resident marketing strategy and campaign roadmap. You will set priorities, develop talent, and drive campaigns that strengthen resident relationships on behalf of our clients, increase product adoption, and deliver measurable business growth.

This is an opportunity to combine strategic leadership with hands-on marketing expertise: build personalized lifecycle programs, advance marketing automation, and help property management companies (PMCs) connect residents with relevant services. You will partner across product, product marketing, MarTech, customer success and data teams to turn ideas into effective campaigns.

Responsibilities

• Lead and develop a team of four, setting clear goals, delegating ownership, providing ongoing coaching, and building a collaborative team accountable for results.
• Own resident marketing strategy and campaign planning, proactively identifying opportunities to earn trust, deepen engagement, and grow adoption across the resident journey.
• Drive multichannel campaigns from strategy through optimization, overseeing segmentation, messaging, creative development, execution, and testing. Initial channels focus on direct marketing primarily via email, SMS, and in-app messaging. You'll help drive strategy for new on-site resident marketing and expansion to digital channels such as SEO, SEM, and social.
• Build personalized lifecycle and PMC-enabled programs that connect residents with relevant services, demonstrate the value of connected offerings, and support lasting resident relationships.
• Manage campaign intake, team capacity, and competing priorities; align business and product stakeholders, resolve dependencies, and move initiatives forward.
• Partner with product, MarTech legal and data teams to improve automation, segmentation, and responsible use of resident data.
• Establish performance goals and reporting, translating engagement, conversion, retention, and revenue results into clear recommendations through regular business performance and strategy reviews.

Qualifications

• 10+ years of consumer, lifecycle, growth, or B2B2C marketing experience, including significant experience directly managing and developing teams.
• FinTech or consumer financial services marketing, particularly payments, insurance, or credit-building products preferred but not required.
• Bachelor’s degree in marketing, business administration, or a related field, or equivalent relevant experience preferred, but equivalent experience will also be considered.
• Demonstrated success setting marketing strategy and leading teams to deliver campaigns with measurable business results.
• Proven end-to-end ownership of multichannel consumer campaigns, including segmentation, personalization, testing, and optimization.
• Hands-on experience with marketing automation and consumer engagement platforms, with the ability to guide execution and partner on data and technology improvements.
• Experience using consumer behavior and campaign data to guide decisions and connect marketing performance to business outcomes.
• Experience with journey mapping is also a plus.

Required knowledge, skills, and abilities

• Strong people leadership, including coaching, delegation, talent development, and performance management.
• Proactive strategic judgment, resourceful problem-solving, and the ability to turn ideas into action.
• Strong analytical and project management skills, with sound prioritization across competing initiatives.
• Clear communication and cross-functional influence, with a commitment to campaign quality and resident trust.
• Ability to use generative AI solutions such as ChatGPT and Claude to expedite and refine deliverables.

Salary and Benefits

RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.

Pay Range

USD $140,600.00 - USD $239,400.00 /Yr.