Sr. Manager Demand Planning

Description Job Summary We’re looking for a Senior Demand Manager to lead demand planning and generation efforts across the business. This role is responsible for building accurate forecasts, aligning cross-functional teams, and leveraging tools and data to drive smarter decisions. You’ll play a critical role in connecting Sales, Marketing, Supply Chain, and Finance—ensuring that demand signals translate into actionable plans. This role also includes leading and developing a team while introducing new capabilities, processes, and technologies to improve demand planning maturity and continuously enhance forecast accuracy. Key Responsibilities Demand Planning & Forecasting Own the end-to-end demand forecasting process across all channels (eCommerce, retail, wholesale) Develop and maintain short- and long-term forecasts using historical data, trends, and market insights Establish and drive a continuous improvement program for forecast accuracy, including root cause analysis, bias tracking, and corrective actions Define, monitor, and improve key forecast KPIs (e.g., accuracy, bias, forecast value add) Demand Generation Alignment Partner with Marketing and Sales to incorporate promotions, product launches, and campaigns into demand plans Translate demand generation activities into measurable forecast inputs Ensure alignment between demand plans and revenue targets Cross-Functional Leadership Lead the monthly S&OP (Sales & Operations Planning) or IBP process Act as the central point of coordination between key stakeholders (Sales, Marketing, Supply Chain, Finance, Product) Communicate risks, opportunities, and trade-offs clearly to leadership Tools, Systems & Capability Building Own and optimize demand planning tools (ERP, forecasting software, BI platforms) Identify gaps and introduce new tools, automation, and advanced analytics capabilities Drive adoption of best practices in demand planning and data management Team Leadership Manage and develop a team of demand planners/analysts Set clear goals, provide coaching, and build a high-performance culture Establish scalable processes and documentation Performance Monitoring Track and report key KPIs such as forecast accuracy, service levels, and inventory health Deliver regular insights and action plans to improve forecast performance over time Support scenario planning and decision-making under uncertainty Qualifications 8–12+ years of experience in demand planning, forecasting, or supply chain analytics Experience in consumer goods, retail, or eCommerce (cookware or durable goods a plus) Proven track record of leading S&OP/IBP processes Strong analytical skills with experience in forecasting methodologies Hands-on experience with demand planning tools, ideally NSPB or NetSuite Experience leading and developing teams Excellent stakeholder management and communication skills Working Conditions Environment: Remote. If in the office, work is performed primarily indoors under artificial lighting. You will have close contact with all company employees and customers. Equipment: The role requires consistent use of standard office equipment, including a computer, laptop, telephone, and printer. You will also be around other work equipment and machinery. Physical Demands: This position requires sitting, repetitive use of hands, walking, standing, and reaching overhead. You must also be able to lift up to 40 lbs. Hours & Travel: The standard workweek is Monday through Friday, though some overtime and weekend work may be required. The position is remote w/ some travel to our Vallejo, CA campus. $120,000 to $150,000, DOE #LI-TP1