Sr Manager, Omnichannel Marketing & Brand Engagement

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Shape the future of customer engagement in Advanced Patient Monitoring

Are you passionate about transforming how healthcare companies engage with clinicians and customers?

We are looking for a Senior Manager, Omnichannel Marketing & Brand Engagement, Europe to lead how BD Advanced Patient Monitoring connects with customers, clinicians and scientific communities across Europe.

This is a highly visible European leadership role at the intersection of Marketing, Commercial, Medical Affairs and Professional Education. You will shape our regional brand and omnichannel strategy, accelerate digital and AI-enabled marketing capabilities, and create connected customer experiences across digital, field, educational and scientific touchpoints.

Leading a team across Brand, Digital Marketing, Congresses and Scientific Engagement, you will have the opportunity to influence how we engage the market, strengthen customer advocacy and support growth across one of the most dynamic areas of MedTech.

Your key responsibilities

In this role, you will:

• Lead the European brand and omnichannel strategy across the Advanced Patient Monitoring portfolio.
• Shape integrated customer journeys connecting digital, field, educational, scientific and congress interactions.
• Accelerate innovation through digital marketing, marketing technology and AI-enabled capabilities.
• Lead BD's presence at major European scientific congresses, delivering impactful and differentiated customer experiences.
• Build strong partnerships with scientific societies, key opinion leaders and clinical communities.
• Develop compelling scientific communications, thought leadership and educational engagement programs.
• Partner closely with Commercial, Medical Affairs and Professional Education teams to drive customer adoption and business growth.
• Strengthen demand generation, lead management and customer engagement programs, with a strong focus on measurable impact.
• Lead, coach and inspire a high-performing European team, fostering collaboration, innovation and accountability.
• Manage marketing investments, agencies and external partners while ensuring strong performance measurement and ROI.

What will make you successful

We are looking for an experienced marketing leader who combines strategic thinking, digital expertise and strong customer orientation.

You will ideally bring:

• Significant experience in regional or European marketing, ideally within MedTech, healthcare, life sciences or another complex B2B environment.
• Strong expertise in omnichannel marketing, customer engagement and brand strategy.
• Experience driving digital transformation, marketing technology and data-driven marketing initiatives.
• A strong understanding of how to build effective end-to-end customer journeys.
• Experience working with scientific communities, KOLs, professional societies and/or major industry congresses.
• Proven ability to influence and collaborate across Marketing, Sales, Medical and other cross-functional teams.
• Strong people leadership skills, with experience developing and inspiring high-performing teams.
• A commercial and analytical mindset, comfortable connecting marketing activities to customer impact, demand generation and business outcomes.
• Excellent stakeholder management and communication skills in an international, matrix environment.

Why join us?

This role offers a unique opportunity to:

• Shape the European omnichannel vision for Advanced Patient Monitoring.
• Lead the convergence of brand, digital, AI, scientific engagement and congress strategy.
• Influence senior stakeholders and scientific communities across Europe.
• Build innovative approaches to customer engagement with measurable business impact.
• Lead and develop a talented European marketing team.
• Play a key role in strengthening BD's position as a trusted partner in patient monitoring.

If you are excited by the opportunity to combine strategic marketing, digital innovation, scientific engagement and people leadership, we would love to hear from you.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

FRA Grenoble

Additional Locations

ESP San Agustin del Guadalix, ESP Valencia - Paterna

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

€81 800,00 - €130 850,00 EUR Annual

About Us

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.