Sr. Manager, Sales Planning & Strategy

Utz Quality Foods is seeking a Sr. Manager, Sales Planning & Strategy. The Sr. Sales Strategy & Planning Manager plays a key role in supporting the execution of sales strategy and planning processes and ensuring alignment with business objectives and Integrated Business Planning (IBP) requirements. This role partners with sales, marketing, and supply chain teams to deliver accurate, actionable sales plans and to maintain planning discipline across channels. The Sr. Manager focuses on translating strategy into operational sales activities and enabling the sales team with tools, data, and processes to achieve revenue goals. *This is a remote opportunity with up to 25% travel as needed. Responsibilities: Develop and maintain detailed sales strategy and plans, incorporating input from Sales teams, Marketing, Demand Planning, and Customer Insights. Work collaboratively with Sales, Marketing, Demand Planning, and Finance to develop an annual sales plan to meet company objectives. Guide Sales teams through a collaborative sales planning process by: Supporting a build of account-level promotional calendars that align to RGM promo guardrails Managing trade spend budgets to deliver volume and trade targets through optimizing frequency, depth, and mechanics by account Influence strong in-market execution of the plan Ensure annual plans are aligned to and support commercial and brand priorities. Ensure consistent use of sales planning processes, templates, and timelines. Act as a liaison between field sales teams and central planning functions. Drive precision in sales forecasts and integrity of trade data for timely updates in IBP and Demand Planning processes that will inform critical business and operational decisions Track performance against sales plan metrics, flag variances, and steward risks & opportunities Support preparation of materials for annual sales planning, monthly Demand Reviews, and business performance meetings. Generate and analyze sales reports to support decision-making by sales leaders. Partner with Marketing and Product teams to support execution of brand initiatives, including: new product launches, product and packaging changes, corporate activations, etc. Work closely with Supply Chain to align demand forecasts with capacity and inventory plans. Provide training and support to sales team members on planning tools, processes, and reporting. Share best practices and contribute to continuous improvement of planning processes. Requirements: Education Bachelor’s degree in Business, Marketing, Supply Chain, or related field. Experience 5–7 years of experience in Sales, Sales Planning, Sales operations, Demand Planning, or related field. Industry expertise in understanding of the CPG industry, including account and trade management, planning, sales support, and performance management. Familiarity with S&OP or IBP processes; experience in consumer goods or retail preferred. Experience using CRM platforms and data analytics tools. Skills Strong organizational skills and attention to detail. Analytical thinker with the ability to translate data into actionable insights. Ability to prioritize and balance between immediate priorities and long-term objectives. Proficient in Microsoft Excel, PowerPoint, Power BI and data visualization tools. Proficient in Circana/Nielsen, internal shipment data systems, etc. Excellent communication skills with the ability to present to small groups and to senior leadership Ability to manage multiple priorities and meet deadlines in a fast‑paced environment. Collaborative problem solver with strong relationship‑building and influencing skills. External Recruitment Process: Easy Application (5 mins): Introduce yourself and answer a few key questions to get started. Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours. Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture. Continuously Pursuing Excellence! Here at Utz, we have a passion for exciting and delighting consumers with delicious snack foods made from high quality ingredients. After over a century with a strong family heritage, our diverse portfolio of brands includes Utz, Zapp’s, Boulder Canyon, and On the Border. Our associates are the reason for the success of this company, so it is important we provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We also help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join our world class team and help us become the fastest growing pure-play U.S. snacking company of scale! Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.