Sr. Manager/Director of Product Marketing - Large-scale health and Wellness

Sr. Manager/Director of Product Marketing

Quit Genius, the world’s first digital clinic for substance addictions, is looking for a professional product marketer with experience in the health and wellness benefits space to market our solutions to organizations. The Sr. Manager/Director of Product Marketing will report to the VP of Marketing and will be responsible for managing our go-to-market process for new features and product enhancements, including positioning, messaging, timing, announcements, and developer/sales education.

The ideal candidate will have experience in a large-scale health and wellness organization and will be eager to join a fast-paced startup environment where we get stuff done, collaborate as a team, and run experiments non-stop.

Job Description

• Help guide the product roadmap through a comprehensive understanding of market needs and dynamics, competition (direct and substitutes), regulation and company's capabilities
• Embed in the product development process with Product and Engineering teams, developing a deep understanding of user pain points and our solutions
• Lead the launches of new products, features and other prospect and customer-facing product-related processes
• Inform product marketing strategy by assessing customer needs and fitting solutions, messaging, and content to those needs
• Enable sales and marketing and product teams to ensure alignment
• Develop sales and marketing motion for Enterprise Sales, including deal flow processes, systems, and scoring. Report on progress and experiment with new techniques to refine messaging, pitch, and sales cycle.
• With Head of Product and SVP of Sales, develop, test, and refine new pricing models for Enterprise offerings
• Partner with Director of Demand Generation to develop target customer personae and evolve our messaging and product positioning to speak to those customers.
• Create marketing and sales materials aimed at HR leadership in mid and enterprise markets
• Develop marketing and sales material for pitches, presentations, external communications, sales collateral, case studies, battle cards and webinars for HR leaders
• Position the features and benefits of our solutions for an enterprise HR audience through external content
• Partner with sales enablement and digital team on product demo and customer immersion experiences
• Manage analyst relationships
• Manage agency and vendor relationships as needed

Requirements

• 8+ years of experience in a product marketing role in the health and wellness industry
• History of developing and executing product-focused marketing campaigns focused on decision-makers in HR leadership
• Familiarity with the health and wellness space
• Excellent verbal and written communication skills
• Deep experience in product and sales messaging
• Exemplary power point and presentation skills with an eye for design
• Strong project management and process improvement skills
• Results-oriented, thrive in a fast-paced environment and adapt quickly
• Excited by data and analytics and eager to distill them into actionable insights
• Passionate about being part of a collaborative, energetic, fun and smart work atmosphere
• Must thrive in remote-first organizations
• Ability to build connections with teammates all over the world, remotely