Sr. Manager/Director of Product Marketing
Quit Genius, the world’s first digital clinic for substance addictions, is looking for a professional product marketer with experience in the health and wellness benefits space to market our solutions to organizations. The
Sr. Manager/Director of Product Marketing
will report to the VP of Marketing and will be responsible for managing our go-to-market process for new features and product enhancements, including positioning, messaging, timing, announcements, and developer/sales education.
The ideal candidate will have experience in a large-scale health and wellness organization and will be eager to join a fast-paced startup environment where we get stuff done, collaborate as a team, and run experiments non-stop.
Job Description
Help guide the product roadmap through a comprehensive understanding of market needs and dynamics, competition (direct and substitutes), regulation and company's capabilities
Embed in the product development process with Product and Engineering teams, developing a deep understanding of user pain points and our solutions
Lead the launches of new products, features and other prospect and customer-facing product-related processes
Inform product marketing strategy by assessing customer needs and fitting solutions, messaging, and content to those needs
Enable sales and marketing and product teams to ensure alignment
Develop sales and marketing motion for Enterprise Sales, including deal flow processes, systems, and scoring. Report on progress and experiment with new techniques to refine messaging, pitch, and sales cycle.
With Head of Product and SVP of Sales, develop, test, and refine new pricing models for Enterprise offerings
Partner with Director of Demand Generation to develop target customer personae and evolve our messaging and product positioning to speak to those customers.
Create marketing and sales materials aimed at HR leadership in mid and enterprise markets
Develop marketing and sales material for pitches, presentations, external communications, sales collateral, case studies, battle cards and webinars for HR leaders
Position the features and benefits of our solutions for an enterprise HR audience through external content
Partner with sales enablement and digital team on product demo and customer immersion experiences
Manage analyst relationships
Manage agency and vendor relationships as needed
Requirements
8+ years of experience in a product marketing role in the health and wellness industry
History of developing and executing product-focused marketing campaigns focused on decision-makers in HR leadership
Familiarity with the health and wellness space
Excellent verbal and written communication skills
Deep experience in product and sales messaging
Exemplary power point and presentation skills with an eye for design
Strong project management and process improvement skills
Results-oriented, thrive in a fast-paced environment and adapt quickly
Excited by data and analytics and eager to distill them into actionable insights
Passionate about being part of a collaborative, energetic, fun and smart work atmosphere
Must thrive in remote-first organizations
Ability to build connections with teammates all over the world, remotely