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About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Job Summary
The Sr. Marketing Manager is responsible for developing marketing objectives, strategies, and programs to support the achievement of Visa’s business and brand objectives. This role participates in the development of company marketing programs, assesses market potential, plans product life cycles, coordinates technical product development, and defines promotional activities and product launches. Activities may include technical sales support, product advertising and promotion, planning, developing, and implementing multiple channel programs, and the development of company market requirements for specific products or product lines.
All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.
Key Responsibilities
- Develop marketing objectives, strategies, and programs to support business and brand goals.
- Participate in the creation and execution of company marketing programs, including product life cycle planning and technical product development.
- Define and implement promotional activities and product launches across multiple channels.
- Assess market potential and identify opportunities for growth.
- Coordinate with cross-functional teams to ensure effective implementation of marketing strategies and plans.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications- 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
- Experience in developing marketing strategies and programs.
- Experience in product life cycle planning and technical product development.
- Experience in defining and implementing promotional activities.
- Experience in coordinating cross-functional teams for marketing initiatives.
- Experience in assessing market potential and identifying growth opportunities.
- 9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
- Experience in leading marketing communications and creative development.
- Experience in developing and implementing multiple channel programs.
- Experience in technical sales support and product advertising.
- Experience in developing company market requirements for specific products or product lines.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Why work here?
If you thrive on rapid growth and enjoy working alongside positive, driven teammates, you’ll feel right at home here.
Help us to uplift everyone, everywhere. Whether you’re starting your career, pushing your capabilities or are a seasoned professional, learn how we can partner to reimagine the world.
About Us
At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide. Backed by a resilient, proven model, our expanding network fuels growth—for Visa and for your career.
Learn our recruiting process
Your journey starts here — discover how we hire
Ready to take the next step? Learn more about life at Visa, explore our hiring process and get first-hand insights by hearing directly from our recruiters about what to expect. Apply with confidence today!
