Sr. Marketing Manager- Demand Generation & Marketing Ops
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- United States
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- Remote
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Join one of the nation’s leading and most impactful health care performance improvement companies. Over the years, Health Catalyst has achieved and documented clinical, operational, and financial improvements for many of the nation’s leading healthcare organizations. We are also increasingly serving international markets. Our mission is to be the catalyst for massive, measurable, data-informed healthcare improvement through:
Data: integrate data in a flexible, open & scalable platform to power healthcare’s digital transformation
Analytics: deliver analytic applications & services that generate insight on how to measurably improve
Expertise: provide clinical, financial & operational experts who enable & accelerate improvement
Engagement: attract, develop and retain world-class team members by being a best place to work
Summary
Health Catalyst is executing a meaningful market transformation: new leadership, a sharpened value proposition, and a rebuilt marketing team focused on how we show up, who we reach, and how we earn the trust of health system executives navigating some of the hardest problems in healthcare.
The demand generation infrastructure to support that strategy is being built now. You'll be a key architect of how we build it, bringing both the strategic thinking and the hands-on execution to get it right. This is a high-visibility role with real ownership. You'll work closely with the SVP of Brand Marketing and CMO, with direct influence on how marketing performs and how that performance story gets told across the organization.
What You'll Own in this role
Demand generation and pipeline growth. Own strategy and execution across channels (digital, content, ABM, syndication) with clear accountability for MQLs, pipeline contribution, and lead quality. You define what a high-performing program looks like and you build it.
Funnel performance and reporting. Own the metrics and the story behind them. Build reporting infrastructure, track conversion across the funnel, and bring forward clear recommendations when something needs to change. You're the person who knows what the numbers say before anyone asks.
Marketing operations and MarTech. Work hands-on in Salesforce and Marketo. Own campaign setup, lead routing, segmentation, and reporting. We're rebuilding marketing ops from the ground up, and you'll have real decision-making authority over what gets built, what gets prioritized, and how we scale it. That includes shaping our posture on AI-assisted optimization, intent data, and modern attribution as we build.
Agency and partner management. Set direction for external partners across lead generation, digital marketing, and marketing ops. You'll determine what we need, when we need it, and how we hold partners accountable to outcomes rather than activity.
Cross-functional alignment. Operate across marketing, growth, and product. Translate funnel performance into language that earns credibility with sales leadership. Present with authority and listen with intention.
What You Bring to this role
- 8+ years in B2B demand generation, growth marketing, or marketing operations, with a strong track record of driving pipeline
- Proven ability to own lead generation strategy end-to-end, from concept through execution and optimization
- Experience building and scaling multi-channel campaigns that drive measurable business outcomes
- Hands-on expertise with Salesforce, Marketo, and modern marketing technology ecosystems including intent data, AI-assisted optimization, and multi-touch attribution.
- Experience managing external agencies, including setting direction and holding them accountable to outcomes
- Analytical fluency with funnel metrics and the ability to translate data into actionable insights
- Comfort operating in ambiguous, growth-stage environments—building structure where it doesn’t yet exist
- Highly independent, proactive operator with a driver/achiever mindset
Success Looks Like
In your first year, you'll have been instrumental in building and scaling the reporting infrastructure that gives marketing a clear, defensible view of pipeline contribution. You'll have demand gen programs running across at least two solution areas with measurable funnel impact. And you'll have established yourself as the operational center of gravity for a team that's moving fast and building something meaningful.
The above statements describe the general nature and level of work being performed in this job function. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned by Health Catalyst.
Studies show that candidates from underrepresented groups are less likely to apply for roles if they don’t have 100% of the qualifications shown in the job posting. While each of our roles have core requirements, please thoughtfully consider your skills and experience and decide if you are interested in the position. If you feel you may be a good fit for the role, even if you don’t meet all of the qualifications, we hope you will apply. If you feel you are lacking the core requirements for this position, we encourage you to continue exploring our careers page for other roles for which you may be a better fit.
At Health Catalyst, we appreciate the opportunity to benefit from the diverse backgrounds and experiences of others. Because of our deep commitment to respect every individual, Health Catalyst is an equal opportunity employer.
About Us
Important Notice: Beware of Fraudulent Job Postings
Health Catalyst has recently become aware of fraudulent job postings and recruitment activities impersonating our company on various job boards and social media platforms. These postings may include fake job offers, requests for personal information, or attempts to collect payment from applicants.
Please note:
Health Catalyst never asks for payment or financial information during the recruiting process
All legitimate job openings are listed on our official career page
Communications from Health Catalyst will come from official company email addresses ending @healthcatalyst.com and/or healthcatalyst@myworkday.com
If you encounter a suspicious posting or communication claiming to represent Health Catalyst:
Do not share personal or financial information.
Report the incident to us immediately at careers@healthcatalyst.com.
You may also report fraudulent activity to the job board or social media platform where it appeared.
Your safety and trust are important to us. Thank you for helping us maintain the integrity of our hiring process.
About Us:
Health Catalyst is a leading provider of data and analytics technology and services that ignite smarter healthcare, lighting the path to measurable clinical, financial, and operational improvement. More than 1,100 organizations worldwide rely on Health Catalyst's offerings, including our cloud-based technology ecosystem, Health Catalyst Ignite™, AI-enabled data and analytics solutions, and expert services to drive meaningful outcomes across hundreds of millions of patient records. Powered by high-value data, standardized measures and registries, and deep healthcare domain expertise, Ignite helps organizations transform complex information into actionable insights. Backed by a multi-decade mission and a proven track record of delivering billions of dollars in measurable results, Health Catalyst continues to serve as the catalyst for massive, data-informed healthcare improvement and innovation.
Health Catalyst has cultivated a workplace culture that recognizes, values, and supports each individual. This commitment to a compassionate and inclusive work environment has earned Health Catalyst more than 100 "Best Place to Work” awards to date, including multiple prestigious awards for its exemplary culture in 2025:
Women Tech Council's Shatter List
Modern Healthcare's Best Place to Work in Healthcare
U.S. News & World Report's Best Companies to Work For
Newsweek's America's Greatest Workplaces for Diversity
Newsweek's America's Greatest Workplaces for Gen Z
Newsweek's America’s Greatest Workplaces in Tech
Becky Vea, Associate Chief People Officer at Health Catalyst, Awarded the HR Achievement Award by Utah Business
At Health Catalyst, we celebrate and are committed to diversity and inclusion across all dimensions, including but not limited to race, gender, identity, age, and religion. Our six team member resource groups include: Shades; Queers & Allies; Women Empowered; InspireAsian; Neurodivergent; and Military, Veterans, Families, and Allies. We offer best-in-class benefits designed to promote ownership, inclusion, and a healthy work-life balance. Our team enjoys a remote-first work environment, flexible PTO, a professional development stipend, and meaningful opportunities for career growth and development.
