The Sr. Paid Social Strategist's key role is to achieve client goals through the development and execution of paid social strategies and to serve as a trusted strategic resource and business partner to our clients. The Sr. Paid Social Strategist is responsible for owning and executing paid social work across a portfolio of client accounts from strategy through implementation and performance optimization. Agency experience required.

Sr. Paid Social Strategist

Job type: Full-time employee

Location(s): Remote (Inflow Operates from: Colorado, Florida, Michigan)

Salary range: $75,000 – $85,000 per year

Overview

As a Sr. Strategist, you will establish yourself as a business partner to our clients. This means providing guidance on strategies while acting as a leader and listener who understands how to best support solutions with Inflow's service offerings and network. Identifying and implementing thoughtful strategies and bringing forward-thinking ideas to the table with passion is key to developing client success and happiness.

Inflow is a boutique agency with a senior team. Our client accounts range from large-scale programs with significant monthly spend to growing brands. Our teams work to make a smaller budget work hard and scale larger programs.

The Sr. Paid Social Strategist will assist with the sales process by reviewing social ad accounts and making recommendations, and/or participating in prospect meetings. They will contribute to the research and development of existing or new paid social tools and processes to improve how the Paid Team delivers results.

Duties and Responsibilities

Paid Platforms & Services

Actively research and recommend new paid social platforms, ad formats, and strategies for clients and the department
Recommend new service models, concepts, and offerings that keep Inflow competitive and clients growing
Identify when other Inflow services (SEO, CRO, analytics) could add value to a client's results and coordinate with cross-functional team members

Client Results & Relationships

Determine when spend should be adjusted and on which platforms and campaigns
Own your clients' results. Monitor performance, diagnose issues, and make changes proactively when results are off track
Make recommendations to current client strategies and deliverables that will improve overall performance and strengthen client relationships
Know your clients' business goals, revenue models, and what drives their decisions
Ensure client hours and resources are sufficient and determine the best course of action for adjusting scope or expectations

Strategy & Execution

Plan and prioritize your workload based on allotted resources and their greatest impact on client results
Translate top-level strategy into clear, actionable campaign builds and optimizations
Contribute to sales presentations and participate in prospect meetings, acting as a paid social subject matter expert when needed

Tools & Innovation

Identify paid social tools and technologies that could improve efficiency and results
Stay current on platform changes, privacy regulations, and industry shifts — bring what you learn back to the team and to clients
Contribute to Inflow's paid social processes, templates, and reporting frameworks

Qualifications

Required

Agency experience required
Minimum of 4 years of hands-on paid social experience
Current knowledge of ecommerce and paid social industry trends
Demonstrates a willingness and ability to communicate openly, directly, and professionally with clients, cross-functional teams, and leadership
Self and situational awareness; an ability to "read the room"; a leader and a listener
Strong data analysis skills with the ability to drive action and make recommendations based on performance data
Experience with client reporting that demonstrates the relationship between effort and results
Familiarity with different approaches to account structure and knowing when to use one vs. another
Basic knowledge of website structure, URL structure, and implementation of tracking pixels, remarketing tags, and conversion events
Strong copywriting skills, especially as it relates to ad copy, landing page content, and campaign goals
Experience managing multiple client accounts and prioritizing to complete projects successfully and on time
Demonstrated ability to quickly learn a client's business and revenue model in order to align marketing strategies to impact their bottom line
Proven track record managing campaigns to achieve client goals across a range of budget levels
Experience contributing to omnichannel marketing strategies and coordinating with cross-functional teams

Technical Skills

Platform expertise: Meta Ads Manager (Facebook/Instagram — required), TikTok Ads, Pinterest Ads, LinkedIn Campaign Manager, Reddit Ads, X (Twitter) Ads
Advanced copywriting skills for ad copy, landing page content, and conversion-focused messaging
Advanced knowledge of the Meta Pixel, Conversions API, and custom event implementation
In-depth knowledge of Meta and Google Analytics attribution models
Meta Catalog experience relating to data sources and campaign implementation
Experience with reporting tools such as Supermetrics and Looker Studio
Excellent communication and presentation skills, both written and verbal, with the ability to provide actionable insights to clients
Thorough knowledge of privacy regulations relating to ad blockers, CCPA, and GDPR
Advanced Excel/Google Sheets knowledge (tables, data manipulation formulas such as VLOOKUPs, pivot tables)
Strong understanding of split testing and optimization methodologies for CTR, CPA, and ROAS
Meta Blueprint Certification and additional social platform certifications as available

Nice to Have

Google Analytics 4 experience
Experience with Search, Display, Remarketing, RLSA, and Shopping campaigns
Experience managing product data feeds
Experience with competitive analysis tools such as Semrush, SpyFu, etc.

Perks & Benefits

Paid vacation and sick days
Half-day Fridays
Insurance: Health, dental, vision, life, short-term and long-term disability
401K with employer contributions
Health and wellness budget (up to $65/month): gym membership, mental health and wellness support (massage, physical therapy, etc.)
Monthly internet stipend
Give Back/Civic Action Days: Time off for voting, political activism, volunteering, and community involvement
Bonus opportunities
Continued education budget: $500 annual budget for professional development and learning
Fully remote

Inflow is an equal opportunity employer. We welcome applicants of all backgrounds and experiences.

Sr. Paid Social Strategist