Sr. PPC Manager - Remote

Company Description AIFCO Consulting delivers tailored Human Resource solutions and corporate services that help organizations operate efficiently, remain compliant, and grow with confidence. The company focuses on simplifying complex operational and regulatory processes so clients can concentrate on scaling their businesses. With expert guidance and dependable support, AIFCO serves as a strategic partner rather than just a service provider. The team emphasizes practical, results-oriented solutions that align with each client’s unique goals and challenges.

Role Description The Sr. PPC Manager – Remote is a full-time role responsible for planning, executing, and optimizing paid advertising campaigns across search engines and social platforms. Day-to-day responsibilities include conducting keyword research, setting up and managing PPC campaigns, monitoring performance metrics, and adjusting bids and targeting to improve ROI. The role involves collaborating with marketing and sales teams to align campaigns with lead generation goals, creating compelling ad copy and landing page briefs, and ensuring tracking is properly configured for accurate attribution. The Sr. PPC Manager will also perform regular reporting, analyze web analytics data, and recommend strategic improvements to maximize campaign efficiency and budget utilization in a fully remote environment.

Qualifications

• Strong Digital Marketing and Marketing skills, with experience planning and executing multi-channel PPC strategies.
• Proficiency in Web Analytics tools (e.g., Google Analytics, tag managers) to measure performance and optimize campaigns.
• 4 years of experience with Lead Generation campaigns, including funnel optimization and conversion rate improvement.
• Knowledge of Social Media Marketing platforms and paid social campaign management.
• Proven experience managing significant PPC budgets and achieving measurable ROI in a senior or lead role.
• Ability to interpret data, create clear performance reports, and communicate insights to stakeholders.
• Strong attention to detail, organizational skills, and the ability to manage multiple campaigns simultaneously.
• Comfort working remotely, with reliable time management, self-motivation, and collaboration skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience with major ad platforms (e.g., Google Ads, Microsoft Advertising, Meta Ads) and industry-standard PPC tools.