Sr. Product Marketing Manager

Job Summary

The Sr. Manager, Product Marketing will lead the digital customer experience strategy for Farmers' product solutions. This role will partner with enterprise stakeholders to define product strategies, enhance customer experiences, and drive digital innovation across the organization.This individual will serve as a bridge between business, marketing, product, and technology teams, identifying opportunities to improve customer engagement, optimize digital experiences, and bring innovative solutions to market. The role requires a strategic thinker who can navigate ambiguity, influence cross-functional stakeholders, build business cases, and lead initiatives from concept through execution.

A key focus of the position will be evaluating emerging technologies and digital capabilities that can enable customer experience transformation while supporting both short- and long-term business objectives. The successful candidate will combine strategic vision with strong execution skills, helping shape the future of Farmers' digital customer journey and product experience ecosystem.

Essential Tasks & Leadership Philosophy

• Lead the vision, strategy, and application of digital product solutions, leveraging emerging technologies such as Artificial Intelligence (AI), Augmented Reality/Virtual Reality (AR/VR), Connected Devices, and evolving product development methodologies.
• Identify, evaluate, and scope enterprise opportunities, including the development and delivery of prototypes, proofs of concept (POCs), and minimum viable products (MVPs).
• Drive key customer experience transformation initiatives by leading cross-functional teams, prioritizing work across product backlogs, and delivering solutions that align with Farmers' customer experience standards and business objectives.
• Foster a culture of innovation by promoting a test-and-learn mindset and enabling new capabilities through experimentation and continuous improvement.
• Effectively engage and influence executive leadership by presenting strategic recommendations, facilitating decision-making, and driving alignment across stakeholder groups.
• Partner with enterprise stakeholders to gather business requirements and develop detailed use cases, customer journeys, and user stories that support strategic objectives.
• Collaborate closely with Technology, Operations, and business partners to develop, manage, and execute product roadmaps that address customer needs and deliver measurable business value.
• Serve as the bridge between business objectives and technology solutions, ensuring tools, processes, and methodologies align with Marketing and Customer Strategy goals.
• Lead all aspects of product development and implementation, including strategy, requirements definition, prototyping, testing, training, communications, support planning, and deployment.
• Monitor innovation trends within the insurance industry and adjacent sectors to identify opportunities that can enhance digital experiences and drive competitive advantage.
• Develop competitive analyses and benchmarks to evaluate potential enhancements, quantify benefits, and support investment decisions.
• Assess emerging technologies and leverage customer, market, and performance data to identify opportunities for innovation and customer experience optimization.
• Recommend and prioritize short- and long-term product investments and roadmap initiatives that align with Customer Strategy, Marketing objectives, and enterprise priorities.
• Conduct competitive landscape assessments to inform product strategy, customer experience enhancements, and go-to-market planning.
• Establish measurement frameworks, success metrics, and reporting requirements to evaluate program effectiveness and ensure successful delivery and ongoing performance management.
• Analyze and report on digital experience, product, and marketing performance metrics, providing actionable insights and recommendations to business leaders and key stakeholders.

First Year Success Factors

• Establish yourself as the trusted leader for digital customer experience initiatives by building strong partnerships across Marketing, Product, Technology, Underwriting, Operations, and Sales.
• Lead the optimization of Farmers' digital quote-and-buy experience, driving enhancements that improve customer outcomes, increase digital production, and create a more seamless end-to-end customer journey.
• Develop and execute a prioritized product roadmap that delivers measurable improvements in customer engagement, conversion, customer satisfaction, and business performance.
• Identify, evaluate, and implement innovative solutions and emerging technologies that enhance the customer experience and support enterprise growth objectives.
• Drive complex cross-functional initiatives from concept through implementation, aligning stakeholders, influencing decisions, and delivering measurable business value.

Leadership Competencies

• Strong executive presence with the ability to communicate effectively at all levels of the organization.
• Proven ability to navigate ambiguity, establish priorities, and drive initiatives from concept through implementation.
• Demonstrated strength in stakeholder management, organizational influence, and building alignment across diverse teams.
• Strategic thinker with a customer-centric mindset and a passion for innovation, continuous improvement, and measurable business impact.

Education & Career Experience Requirements

• Bachelor's degree in Marketing, Business, Communications, Information Systems, Product Management, Digital Strategy, or a related field required.
• Master's degree (MBA or related discipline) preferred.
• Equivalent combination of education and relevant professional experience will be considered.
• Minimum of 5 years of progressive experience in Product Marketing, Product Management, Digital Strategy, Customer Experience, Marketing Technology, or related disciplines.
• Demonstrated experience leading digital customer experience initiatives and partnering across business and technology organizations to deliver customer-centric solutions.
• Proven success developing product strategies, business cases, roadmaps, and requirements that drive measurable business outcomes.
• Experience leading complex cross-functional programs and influencing stakeholders across matrixed organizations without direct authority.
• Strong background translating customer insights, business needs, and market opportunities into actionable product enhancements and customer experience improvements.
• Experience evaluating, implementing, or supporting emerging technology solutions, including AI, automation, personalization, digital platforms, or other customer experience enabling capabilities.
• Demonstrated ability to define success metrics, analyze performance data, and leverage insights to optimize customer engagement, digital adoption, and business performance.
• Experience working within insurance, financial services, banking, or other highly regulated industries preferred.
• Experience supporting digital quote, purchase, enrollment, self-service, or customer acquisition platforms strongly preferred.
• Knowledge of Agile methodologies, user story development, backlog prioritization, and digital product delivery practices preferred.