Sr SEO & GEO Specialist

WORK LOCATION: Home Office - Dallas, TX

Work Schedule: Hybrid

• Work from Home: Mondays and Fridays

• Onsite: Tuesdays, Wednesdays, and Thursdays

JOB SUMMARY

The Senior SEO & GEO Specialist position will own advancing At Home’s organic discovery roadmap across traditional and local search, generative AI platforms and large language models, and emerging agentic commerce experiences. It will apply deep SEO expertise and strong technical judgment to help customers, and AI assistants acting on their behalf, discover, understand, evaluate, and shop our products.

The position will identify opportunities, translate approved priorities into focused tests and work plans, and measure channel results such as qualified traffic, conversion, and revenue contribution. Coordinating agency partners and collaborating with Engineering, Product, Merchandising, Content, Marketing, PR, Analytics, and Store Operations, using findings to recommend priorities and potential investments.

ESSENTIAL FUNCTIONS

• Search Roadmap Execution: Deliver approved priorities across technical SEO, content, and local search. Translate customer intent, search demand, and business needs into practical work plans and recommendations.

• Technical SEO: Audit crawlability, rendering, indexation, site architecture, internal links, structured data, canonicals, redirects, and sitemaps. Use crawl and log-file analysis to document issues, prioritize fixes with partners, and validate implementation.

• Content and Local Discovery: Recommend improvements to product, category, editorial, seasonal, and store pages using search intent and assortment priorities. Monitor listings accuracy across search engines, maps, and relevant platforms; work with partners to correct gaps.

• GEO and AI Visibility: Monitor how AI answer engines and assistants represent At Home, its products, and stores. Track visibility, citations, recommendations, referrals, and accuracy across a consistent set of customer questions and categories.

• Experimentation and Emerging Commerce: Run focused tests in GEO and AI discovery, assess results and limitations, and recommend next steps. Support commerce pilots by documenting product, pricing, availability, fulfillment, and policy information needs and coordinating testing with Product, Engineering, Security, Legal, and Operations.

• Measurement and Reporting: Report on organic traffic, nonbrand performance, conversion, revenue contribution, local engagement, technical health, and selected AI measures. Explain assumptions and limitations and recommend adjustments based on results.

• Agency and Cross-Functional Partnership: Oversee agency deliverables and internal workstreams, clarifying requirements, owners, milestones, and success measures. Communicate technical findings clearly and help keep agreed work moving.

• Continuous Improvement: Stay current on search and AI discovery changes, evaluate useful tools and methods, and apply learning to improve customer value and the quality of At Home’s digital discovery work

MEASURES OF SUCCESS

• Organic and Technical Performance: Progress against agreed baselines for qualified organic traffic, nonbrand discovery, conversion, revenue contribution, crawlability, indexation, and accurate product and store information.

• AI Discovery Learning: Consistent measurement of visibility and representation in selected AI experiences, with completed tests and evidence-based recommendations.

• Reliable Delivery: Timely execution of agreed roadmap work and pilots, with clear requirements, coordination, and useful reporting.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, business, information systems, or a related field preferred; equivalent practical experience will also be considered.

• Five or more years in SEO, digital search, eCommerce, or organic growth, with a record of independently delivering increasingly complex work. Retail or omnichannel experience preferred.

• Hands-on knowledge of large-site SEO, crawl and log-file analysis, rendering, indexation, structured data, site architecture, canonicals, redirects, and sitemaps.

• Experience using search and analytics data to identify opportunities and evaluate tests, with tools such as Google Search Console, Adobe Analytics or Google Analytics, Ahrefs, Semrush, Moz, or Screaming Frog.

• Working knowledge of generative AI search, answer engines, LLMs, or AI-assisted product discovery, and the judgment to evaluate new capabilities as they evolve.

• Can turn technical findings into clear recommendations and requirements for business and technical partners; able to prioritize work, manage multiple workstreams, and deliver with limited oversight.

Preferred Qualifications

• Experience with multi-location retail, local discovery, or omnichannel eCommerce.

• Experience with product feeds, APIs, structured product data, inventory or fulfillment information, or eCommerce and content platforms.

• Experience evaluating or supporting pilots involving AI assistants, agentic commerce, or emerging product discovery integrations.

OUR MISSION, VISION, VALUES
MISSION: We empower people to design their best life at home through style, quality, and everyday value.

VISION: To be the most loved home brand inspiring people to live beautifully every day.

VALUES:
Create and Inspire – Creativity and innovation inspire our customers and each other to do better and be better together.
Win Together – Great teams are inclusive, collaborative, and high performing. Our best work and best experiences come from valuing every voice and working together to win.
Do The Right Thing – Design it right, make it right, and always do it right – with integrity, transparency, and accountability for our customers, our team and community at large.
Make It Better – Strive to continually learn and improve. Use data-driven insights, take smart risks and drive innovation, efficiency, and efficacy in everything we do.
Enjoy the Ride – Happy teams perform better and find greater fulfillment and enjoyment at At Home.

To learn more about At Home, please click Company Overview.

SUMMARY OF BENEFITS

At Home is proud to offer competitive benefits for non-temporary positions, including but not limited to:

Part-Time

- 401(k) W/ Employer Match

- Dental, Vision, Life, and Disability Insurance

- 25% Store Discount (Seasonal TMs Included)

Full-Time – All Prior Benefits PLUS

- Medical Insurance

- Flexible Spending Accounts

- Paid Time Off, Holidays, and Volunteer Time