Strategic Growth Analyst, Carat

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world

At Carat, our positioning is Difference Engineered. We are systems thinkers who connect media, data, creativity and technology to build holistic solutions, create meaningful difference and unlock sustainable growth for our clients.

Purpose of the Role

The Strategic Growth Analyst is a senior analytical role within the Strategic Growth team at Carat. Our Growth Planning approach moves beyond campaign-based strategic responses and ensures that our strategic product is anchored in building growth-oriented transformation for clients.

You will be responsible for developing methodologies that calculate client growth opportunity from client objectives and available data, and for feeding analytical insight into Growth Blueprints across multiple clients.

Your role is to connect data and analytics with growth planning by building and optimising growth scenarios, translating evidence into actionable recommendations, and using measurement, experimentation, automation and dashboarding to monitor and measure growth. You will work in partnership with Data Intelligence & Analytics teams and collaborate with planners and specialists to make analytical outputs practical, rigorous and commercially relevant.

Key responsibilities:

Growth Strategy & Planning

• Develops methodologies to calculate client growth opportunity based on client objectives and available data points.
• Builds and optimises growth scenarios that support business and media objectives across multiple clients.
• Translates consumer, category and channel trends into actionable campaign strategies, integrated channel briefs and client KPIs.

Intelligence, Measurement & Innovation

• Feeds analytical insight into planning systems across multiple clients.
• Benchmarks best-practice measurement and experimentation techniques across multiple clients.
• Supports test-and-learn plans and assesses the viability of emerging channels.
• Contributes to measurement frameworks, ensuring available analytics and learnings shape future approaches.
• Integrates data analytics into the planning process to define growth targets and optimise channel strategy.
• Monitors and modernises automation and dashboarding across Carat clients, working in partnership with Data Intelligence & Analytics teams.

Client & Strategic Leadership

• Works with strategic leads and client leads to define growth objectives, client KPIs and measures of success.
• Contributes insight, evidence and quantified growth opportunities to client narratives and pitch work.
• Helps qualify growth ambitions by applying robust analysis and tracking data maturity.
• Builds Carat’s authority in data and measurement through clear, practical and commercially relevant analytical outputs.

People, Capability & Partners

• Collaborates with Growth Planners, channel planners and specialists, including Creative, CX and data partners, to ensure growth targets and measurement methodologies are holistic, practical and viable.
• Supports wider capability with analytical rigour, strong KPI setting and high-quality analytical craft in day-to-day work.
• Maintains deep knowledge of relevant client-specific data sets and platforms, including first-party data and models that can support growth planning.

Qualifications & Skills

• Strong analytical capability and confidence developing methodologies to quantify client growth opportunity.
• Ability to use a range of tools and techniques to monitor and measure growth.
• Experience applying measurement, experimentation and test-and-learn approaches to business and communications challenges.
• Ability to translate complex data, consumer, category and channel evidence into clear strategic recommendations and client KPIs.
• Experience with automation, dashboarding and analytical workflows, working effectively with Data Intelligence & Analytics teams.
• Strong collaboration and stakeholder management skills across strategic leads, planners, specialists, data partners and client teams.
• Ability to communicate insight and quantified growth opportunities clearly in client narratives and pitch work.

What we offer

This is a permanent position based at our UK head office in London, offering a hybrid working arrangement.

At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well.

Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.