Student Graphic Design Assistant Specialist

The New Store, The New School's official campus retail store, is seeking a Student Graphic Design Assistant Specialist to support marketing and merchandise initiatives through graphic design, content creation, social media and email marketing.

The position reports to the Associate Director. A successful candidate will be reliable, detail-oriented, customer-focused, and able to work collaboratively in a fast-paced environment.

This position will create graphics for advertising and merchandise, assist with social media planning, photography, video, and posting, and contribute to email and mass marketing campaigns. This is an opportunity to gain hands-on experience creating real-world creative content while helping shape The New Store’s visual identity and connection with the university community.

RESPONSIBILITIES

Graphic Design & Creative Development

• Create digital and print marketing materials for The New Store, including social media graphics, email graphics, advertisements, posters, signage, and promotional materials.
• Develop original artwork for merchandise and assist with mockups, adaptations, and production-ready files for apparel, accessories, gifts, and special collections.
• Maintain organized creative files and ensure designs follow The New School's brand standards, visual identity, and licensing requirements.
• Collaborate with Store staff to brainstorm and develop creative concepts that support merchandise, marketing, and business objectives.

Social Media & Content Creation

• Assist with planning and executing social media campaigns, including content calendars, photography, video, posting, and promotional copy.
• Capture and create engaging content featuring merchandise, Store activities, events, product launches, and other initiatives, including occasional motion graphics or animation.
• Schedule and post approved content, track social media analytics, and provide insights and ideas based on audience engagement.
• Help maintain a consistent visual identity and voice across The New Store's social media channels.
  

Email & Mass Marketing

• Assist with planning and developing email and mass marketing campaigns promoting merchandise, events, promotions, and Store initiatives.
• Create graphics, promotional copy, and other visual assets for email and digital marketing campaigns.
• Assist with formatting, scheduling, and distributing approved communications.
• Track campaign engagement and help identify opportunities to improve future marketing efforts.
  

Merchandise & Marketing Support

• Assist with creative development for new merchandise collections, special projects, product launches, and seasonal campaigns.
• Research design trends, student interests, and creative opportunities to inform merchandise and marketing initiatives.
• Assist with product photography and visual assets for online merchandise listings, promotions, and displays.
• Collaborate with Store staff and university partners on creative and promotional projects as assigned.
  

Community & Professional Development

• Take on increasing responsibility for creative projects while developing skills in graphic design, marketing, social media, content creation, and merchandise development.
• Build professional portfolio experience through real-world design and marketing projects, where appropriate.
• Participate in training and professional development opportunities and set developmental goals with a supervisor.
• Communicate creative ideas, receive and incorporate feedback, and work collaboratively with professional staff and student employees.

MINIMUM QUALIFICATIONS

• Portfolio or examples demonstrating graphic design skills and an understanding of typography, composition, color, and visual communication.
• Familiarity with Adobe Creative Cloud, particularly Photoshop, Illustrator, and/or InDesign; experience with Canva or other digital design tools is a plus.
• Interest or experience in social media, digital marketing, photography, video, and/or content creation.
• Basic understanding of digital and print file formats and the ability to prepare files for various applications.
• Strong written and verbal communication skills, including the ability to create clear and engaging promotional copy.
• Strong attention to detail, organization, and ability to manage multiple projects and meet deadlines.
• Creative, curious, and self-motivated, with the ability to contribute ideas and take initiative.
• Ability to work independently and collaboratively, receive feedback, and make revisions through the creative process.
• Ability to learn new software, platforms, and marketing tools and adapt to changing priorities.
• Professional, dependable, and able to represent The New Store and The New School positively when working with students, faculty, staff, vendors, and the university community.

PREFERRED QUALIFICATIONS

• Experience creating social media content, including photography, video, short-form content, or motion graphics.
• Experience with merchandise design, apparel graphics, product photography, or other creative work prepared for physical production.
• Experience with email marketing, content planning, social media analytics, or digital marketing platforms.

WORK MODE

Hybrid Position: This is a hybrid role requiring on-site presence to facilitate key team initiatives, event coverage, and retail tasks. Digital assignments may be handled off-site, while strategic alignment and group check-ins will occur on campus or virtually.

HOURLY RATE: $20.00 per hour

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The New School recognizes and values the benefits of a diverse workforce.

Responsibilities:

This position will create graphics for advertising and merchandise, assist with social media planning, photography, video, and posting, and contribute to email and mass marketing campaigns. This is an opportunity to gain hands-on experience creating real-world creative content while helping shape The New Store’s visual identity and connection with the university community.

Welcome to The New School Careers Page

Since our founding in 1919, The New School has redrawn and redefined the boundaries of intellectual and creative thought as a preeminent academic center. At our university, students have the academic freedom to shape their unique, individual paths for a complex and rapidly changing world. As a New School employee, you will be a part of the university’s mission to prepare and inspire students to bring about positive change in the world. You can view our list of open positions on this site to apply, or visit our Job Opportunities page to learn more about working at The New School.

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The New School recognizes and values the benefits of a diverse workforce.

Current Employees:

If you are a current New School employee interested in applying for an open position, please log in to MyDay and access the Jobs Hub through the global menu or by using the search bar. If you have questions about submitting an application, please contact ​H​uman Resources at hrcareers@newschool.edu. You can also view the Guru Card for written instructions.

Please note that you can review the status of your submitted job applications in the Jobs Hub on MyDay.

TNS Students:

If you are a current TNS student with a MyDay profile or have previously worked as a TNS Student Worker, please visit the MyDay Jobs Hub to access available positions. If you are unsure whether you have a MyDay profile, please have your supervisor connect with their Student HR Partner for guidance.