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Team Lead, Events- CA

Hiring from
Canada
Work type
Hybrid
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Your Opportunity

Reporting directly to the Marketing Director, the Team Lead, Events, leads the strategic planning, implementation, optimization, and evaluation of international, national, and regional tradeshows, conferences, and sponsorships in North America. This role demonstrates a high level of ownership and decision-making authority and serves as a trusted partner to Business Operating Units (BOUs) regarding event strategy and brand presence.

The Team Lead drives the event strategy and its execution, ensuring alignment with Stantec’s brand standards while elevating visibility and supporting key business objectives. The ideal candidate is proactive, confident in guiding internal stakeholders at all levels, and excels in a fast-paced environment with multiple concurrent priorities across BOU and geographies.

As a people leader, the Team Lead sets direction, creates clarity, and builds trust. They coach and develop a team of event specialists, foster a collaborative and high-performing culture, and help individuals understand how their work connects to broader business priorities. They bring a forward-thinking mindset, champion new ideas and approaches, and translate complex information into clear, strategic insights and recommendations for leadership.

Your Key Responsibilities

Tradeshows/Conferences/Events

  • Leads collaboration with BOU and practice leadership to define the annual plan of strategic tradeshows, conferences, and events, and supports the team in its implementation to strengthen Stantec’s brand.
  • Advises internal teams and leadership on event strategy; drives consistent adoption and application of event processes, procedures, and guidance, including event tiering and the conference champion model; and drives process efficiencies and best practices across the team.
  • Contributes to reimagining the event experience and champions innovative social media approaches that extend Stantec’s presence before, during, and after events.
  • Advises and supports BOU leaders on sponsorship partnerships, helping select opportunities that align with business objectives and brand visibility, and works with the PR team to amplify their impact.
  • Manages end-to-end logistics alongside the team, including exhibit shipment, set-up, promotional materials, merchandise, and onsite support, and provides onsite leadership for high-profile events when required.

  • In collaboration with the Content, Visual Content Design and BOU Marketing teams, provides strategic direction on messaging, graphics, and event positioning, and ensures the team delivers materials and collaterals that drive brand awareness.

  • Helps BOU leaders set event budgets aligned with the annual event plan and holds fiscal accountability for the event portfolio by approving budgets, monitoring spend, and advising leadership.
  • Oversees event performance and ROI reporting, and uses insights to set direction for future participation.

Innovation & Strategic Insights

  • Monitors emerging trends, formats, and technologies in events, and sponsorships, and pilots new approaches to strengthen Stantec’s visibility and client engagement.
  • Challenges established practices and encourages the team to test, learn, and scale ideas that work.
  • Synthesizes performance data, debriefs, and market insights into clear, concise reports and recommendations for leadership.
  • Turns complex input from multiple stakeholders into actionable plans and key messages.

Team Leadership & Management

  • Leads, coaches, and develops a team of events specialists, setting clear priorities, expectations, and objectives aligned with business goals.
  • Plans and allocates workload and resources across the team to balance concurrent priorities across BOUs and geographies.
  • Holds regular check-ins, performance reviews, and development conversations, and supports each team member’s growth.
  • Participates in the onboarding and training of team members.
  • Fosters a collaborative and engaging team culture and encourages knowledge sharing across regions.
  • Establishes and continuously improves team processes, tools, and standards to ensure consistency, efficiency, and quality.

Your Capabalities:

  • Demonstrated experience collaborating with and influencing senior leadership decisions and managing high-impact promotional initiatives.
  • Committed to exceptional internal client service and skilled at navigating and leading within team-oriented environments.
  • Strong understanding of marketing, branding, and business development best practices.
  • Proven people management experience, with the ability to lead, coach, and motivate a team, and to influence others across geographies.
  • Innovative mindset, with the curiosity and confidence to bring forward new ideas and approaches.

Education and Experience:

  • Bachelor's degree or equivalent in marketing or a related field.
  • 5-7 years of related work experience, or equivalent combination of education and experience.
  • 2-3 years in a people leadership role.

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

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