Team Lead – Sales & Business Development

About Us SEHYOG Academy is a London-based tutoring academy offering high-quality academic support for Key Stage 2, 11+, SATs, KS3, GCSE, and AS/A-Level students . Our distinctive 4-Level Reinforcement Approach , combined with mock exams and detailed feedback , ensures consistent progress and strong academic outcomes. Job Description This is a remote position. Department: Sales & Business Development Location: Remote (UK-based clients) Reporting To: Head of Sales / Director – Business Growth About SEHYOG SEHYOG is a UK-based EdTech platform delivering personalized online tutoring to students across the UK. We partner with expert tutors to provide high-quality academic support and measurable learning outcomes. Our mission is to make quality education accessible, personalized, and result-driven. Role Overview The Team Lead – Sales & Business Development will be responsible for driving admissions growth, managing the sales pipeline, and leading a team of Sales Executives to achieve business targets. The role combines hands-on sales responsibilities with team management, coaching, performance monitoring, and process improvement initiatives. The ideal candidate will have strong leadership skills, a proven track record in sales conversion, and the ability to motivate and develop a high-performing sales team. Key Responsibilities Team Leadership & Performance Management Lead, mentor, and manage a team of Sales Executives to achieve individual and team sales targets. Conduct regular performance reviews, coaching sessions, and skill development programs. Monitor daily sales activities, call quality, follow-ups, and conversion metrics. Create performance improvement plans and support team members in achieving KPIs. Foster a positive, target-driven, and customer-centric sales culture. Sales Strategy & Revenue Growth Develop and implement sales strategies to maximize admissions and revenue growth. Drive lead-to-enrollment conversion through effective sales processes and best practices. Analyze sales performance data and identify opportunities for improvement. Ensure achievement of monthly, quarterly, and annual business targets. Work closely with senior management on growth initiatives and expansion plans. Lead Generation & Pipeline Management Oversee lead allocation and ensure effective management of inbound and outbound leads. Monitor lead nurturing activities and ensure timely follow-ups. Track sales funnel performance and optimize conversion at each stage. Ensure CRM hygiene and accurate maintenance of customer records. Client Engagement & Sales Conversion Handle high-priority prospects and complex admissions consultations. Support team members in addressing objections and closing difficult cases. Guide parents and students through the enrollment process by understanding academic requirements and recommending suitable tutoring programs. Ensure exceptional customer experience throughout the sales journey. Webinar, Demo & Campaign Management Lead webinar planning, execution, and post-event conversion strategies. Coordinate with Marketing teams to maximize ROI from campaigns and lead-generation activities. Review campaign performance and implement strategies to improve conversion rates. Support demo sessions and trial class conversion initiatives. Cross-Functional Coordination Collaborate with Academic, Operations, and Customer Success teams to ensure seamless onboarding of students. Resolve escalations and customer concerns promptly. Share customer feedback and market insights to support service improvements. Reporting & Business Insights Prepare and present daily, weekly, and monthly sales reports to management. Track team KPIs, conversion rates, admissions figures, and revenue performance. Identify trends, challenges, and growth opportunities through data analysis. Recommend process improvements to enhance efficiency and productivity. Skills & Competencies Required Leadership & Team Management Proven experience leading and managing sales teams. Strong coaching, mentoring, and people-management skills. Ability to motivate teams and drive performance in a target-oriented environment. Sales & Communication Strong sales, negotiation, and consultative selling skills. Demonstrated success in achieving and exceeding sales targets. Excellent objection-handling and closing abilities. Outstanding verbal and written communication skills (UK English preferred). CRM & Sales Operations Hands-on experience with CRM tools (Zoho CRM preferred). Strong understanding of sales pipeline management and reporting. Proficiency in MS Office and Google Workspace. Lead Generation & Marketing Awareness Good understanding of lead-generation channels and customer acquisition strategies. Experience working with marketing campaigns, webinars, and conversion funnels. Ability to analyze campaign effectiveness and optimize results. Analytical & Problem-Solving Skills Strong data interpretation and decision-making capabilities. Ability to identify bottlenecks and implement corrective actions. Results-oriented mindset with strong business acumen. Preferred Qualifications Bachelor's degree in Business, Marketing, Education, or a related field. 3–5+ years of experience in Sales, Business Development, or Admissions. Minimum 1–2 years of experience in team leadership or supervisory roles. Experience in EdTech, Education, Training, or Service-Based Industries preferred.