We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Design cycling apparel built for movement, endurance and the ride ahead.

At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.

This role will be responsible for the hands-on execution and reporting of customer relationship management activities within the ESP, with a primary focus on email and SMS campaign builds, segmentation, and performance tracking. Working closely with the broader CRM team, you will ensure timely and effective deployment of campaigns, leveraging data-driven insights to optimize customer engagement and retention.

As part of a global team managing multiple brands, you will support CRM strategy execution by building, testing, and analysing campaign performance. This role is highly collaborative, requiring interaction with brand, creative, and analytics teams to ensure best-in-class customer experiences.

What you’ll be doing:

Build, test, and deploy email and SMS campaigns within the ESP, ensuring accuracy, compliance, and adherence to best practices.
Utilize ESP tools to create and manage audience segments, implementing personalization strategies to enhance engagement.
Maintain campaign workflows, automation, and customer journeys within the ESP, ensuring efficient execution and troubleshooting issues as they arise.
Track and analyze key email and SMS performance metrics (e.g., open rates, click-through rates, conversions) and generate insights to improve future campaigns.
Set up and analyze A/B tests to refine subject lines, content, send times, and segmentation strategies.
Work with brand and creative teams to ensure email templates, dynamic content, and assets align with brand guidelines and best practices.
Work closely with trade, marketing, and insights teams to align CRM efforts with broader business objectives.
Assist in data collection and reporting to help inform strategy and decision-making.
Stay up to date with email and SMS marketing best practices, deliverability standards, and regulatory compliance (e.g., GDPR, CAN-SPAM, etc.).=

What you’ll bring:

Hands-on ESP Experience: 2 - 4 years of experience working within an ESP (e.g., Braze, Salesforce Marketing Cloud, Iterable) to build and execute campaigns.
Campaign Execution Skills: Experience in email/SMS campaign setup, template editing, scheduling, and automation workflows.
Analytical Mindset: Basic understanding of reporting tools (e.g., Google Analytics, Looker) with the ability to analyse performance metrics and generate insights.
Collaboration & Communication: Strong ability to work with cross-functional teams and communicate findings effectively.
Detail-Oriented & Organized: Ability to manage multiple campaigns and deadlines in a fast-paced environment.

Why Pentland Brands?

Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.

We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives.

Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.

Perks & Benefits

Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous holiday allowance, hybrid and flexible working, employee transportation, pension and gratuity contributions, wellbeing support, medical, personal accident & term life insurance cover.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.

Technical CRM Executive

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