TikTok App Media Buyer — GMV Growth

Monday to Friday 9:00 am to 5:00 pm PT

ASAP

The Role

We’re looking for a data-driven TikTok Media Buyer to grow mobile apps through paid campaigns focused on user acquisition and revenue. You’ll plan, launch, and optimize TikTok campaigns, using performance data to find users who install the app, take valuable actions, and generate revenue.

You’ll work with creative, product, and analytics teams to test ad concepts, improve campaign performance, and connect TikTok spend to app activity and business results.

Responsibilities

Plan, launch, and manage TikTok campaigns for mobile apps.

Manage budgets, pacing, bids, audiences, placements, and creative tests.

Optimize campaigns toward the app events most relevant to its business model, such as purchases, subscriptions, deposits, or other revenue-generating actions.

Monitor GMV, return on ad spend (ROAS), cost per install (CPI), customer acquisition cost (CAC), retention, and payback.

Analyze performance by campaign, creative, audience, market, device, and acquisition cohort.

Run structured tests with clear hypotheses, budgets, and success criteria.

Work with designers, editors, and creators to develop TikTok-native ads, strong hooks, app demos, gameplay videos, and clear calls to action.

Identify creative fatigue and recommend new concepts or variations.

Collaborate with analytics and technical teams to validate app events, attribution, and revenue reporting.

Investigate differences between TikTok reporting, mobile measurement partner data, and internal app data.

Share regular reports on results, budget decisions, risks, and recommended next steps.

Stay current with TikTok advertising features, creative trends, policies, and mobile privacy changes.

Qualifications

Hands-on experience managing TikTok paid campaigns for mobile apps.

Experience optimizing campaigns toward revenue or other meaningful in-app actions, not just installs.

Understanding of app monetization and metrics such as GMV, ROAS, CPI, CAC, retention, and payback.

Experience with iOS and Android app campaigns.

Familiarity with mobile attribution and a measurement partner such as AppsFlyer, Adjust, or Singular.

Strong analytical skills and experience using spreadsheets or app analytics to evaluate campaign performance.

Ability to develop creative testing plans and work effectively with creative teams.

Clear communication skills and the ability to explain campaign decisions and results.

Comfortable managing campaigns independently and adapting in a fast-moving environment.

Nice to Have

Experience with mobile games, subscriptions, in-app purchases, or other app monetization models.

Experience scaling TikTok campaigns across multiple markets or operating systems.

Familiarity with TikTok creative tools, creator partnerships, and user-generated-content-style ads.

Experience with incrementality testing, SQL, or business intelligence dashboards.

Experience with web-to-app funnels, deep linking, or re-engagement campaigns.

• TikTok Ads Manager — to build, manage, and optimize campaigns.
• Mobile measurement partner (MMP) — such as AppsFlyer, Adjust, or Singular, for attribution and app event measurement.
• App analytics tools — to review installs, in-app actions, retention, and revenue.
• Spreadsheet tools — for campaign analysis and reporting.
• iOS and Android app campaign experience — including the ability to work with app events and conversion data.

Key metrics and concepts: GMV, ROAS, CPI, CAC, retention, payback, mobile attribution, and revenue tracking.