TikTok Creative Strategist (Barcelona)

TikTok Creative Strategist (Barcelona) We usually respond within a week About the team Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision. Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries. Get ready to Develop and execute high-performing TikTok ad creative strategies focused on driving measurable business results Align creative concepts with performance goals (ROAS, CTR, CPA, CVR) and continuously optimize for growth Write clear, actionable creative briefs for content creators, designers, editors, and production teams, with a strong focus on direct-response and performance marketing Collaborate with project managers, media buyers, and the marketing team to ensure creative excellence and campaign success Analyze creative performance, A/B test results, and audience insights to improve engagement, conversions, and scalability Conduct competitor research and stay ahead of TikTok trends, platform updates, and emerging creative best practices Craft compelling ad scripts, hooks, captions, and CTAs optimized for TikTok's native content environment Identify winning creative angles, UGC concepts, and storytelling frameworks that resonate with target audiences We expect you to Have 3+ years of experience in performance-driven creative strategy, with a strong focus on TikTok advertising Have a portfolio showcasing successful TikTok campaigns, ideally targeting the U.S. market Have a deep understanding of TikTok's platform dynamics, content trends, creator ecosystem, and ad formats Have strong knowledge of performance marketing metrics, including ROAS, CPA, CTR, CPC, and conversion rate Have a creative and analytical mindset with the ability to turn data insights into winning creative strategies Have excellent English communication skills and the ability to create content that resonates with U.S. audiences Be highly curious, adaptable, and passionate about testing new creative concepts and pushing performance boundaries Have experience working with UGC creators, influencer content, and short-form video production (preferred) Salary Gross salary range is 3500-4500 EUR/month. Location We have plenty of amazing workspaces you can choose from: our awesome headquarters in Vilnius , and super cool hubs in Kaunas , Klaipėda, and Riga ! For Vilnius: 4 days onsite, 1 flexible day remote. Meanwhile, in Kaunas: onsite, hybrid, or remote options are available depending on the role. Speaking of perks: Own your wellness Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world. Boost your daily life Every breakthrough needs a spark and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days. Shape your growth path Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way. Drive global impact This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral. *additional conditions apply based on your residence location. Department Creative Locations Barcelona Seniority Mid Team Kiloverse Employment type Freelance Barcelona