TikTok Creator Coach

Job Title:
TikTok Creator Coach

Employment Type:
Remote, through Activate Talent

About our client:
Our client sells home fragrance products, like candles, through a network of independent consultants. The brand launched on Amazon on July 20 and on TikTok Shop on September 1. Only our client consultants can be affiliates on its TikTok Shop, and around 450 of them are active right now.

About The Role:
The consultants are excited and they're posting, but most of them are new to TikTok and don't have a content background. Most of what they make is silent unboxing videos with no voice, no face and no talking, and those videos aren't selling. Our client needs a hands-on TikTok creator coach who can teach these consultants to make content that actually converts. You'll be their go-to person for what works on TikTok, from the hook to the call to action, and you'll help turn a big group of beginners into creators who drive sales.

Key Responsibilities:
- Coach consultants on what converts on TikTok: hooks, video structure, pacing, and how to present the product so it sells.
- Move consultants off silent unboxings and onto voiceover videos. Showing their face can be optional, but a real voice should be required, not an AI one.
- Write scripts, briefs and templates that hit the product's key selling points while letting each consultant keep their own style.
- Create training material like guides, example videos and quick tips that consultants can come back to.
- Run regular coaching sessions and give consultants feedback on their content.
- Spot the top performers and use their videos as examples for everyone else.
- Track which content converts using creator sales and GMV in the TikTok Shop backend, and feed what you learn back into the coaching.
- Support the affiliate program, including sample requests, invitations and creator collaborations, so that samples go to consultants who are putting out strong content.

Qualifications:
- Proven experience coaching creators to make TikTok content that converts, ideally beginners.
- A strong eye for TikTok Shop content that drives sales, not just views.
- Hands-on experience with TikTok Shop and how its affiliate program works.
- Experience writing scripts and briefs for short-form video.
- Comfortable reading creator sales and GMV data and turning it into practical advice.
- A clear, encouraging communicator who can teach and motivate a big group of people who aren't content creators.

Nice to Have:
- Experience with Youka.
- Experience with consumer brands in home, beauty or lifestyle.
- Experience making TikTok content yourself.
- Experience with GMV Max campaigns on TikTok.

Skills:
Creator Coaching, TikTok Content Strategy, Short-Form Scriptwriting, Video Briefs, Training and Enablement, TikTok Shop, GMV Tracking, Creator Feedback

Platform Experience:
TikTok Shop (Seller Center and affiliate tools), Youka

Skills

Proven experience coaching creators to make TikTok content that converts, ideally beginners, with a strong eye for TikTok Shop content that drives sales, hands-on experience with TikTok Shop and its affiliate program, experience writing scripts and briefs for short-form video, comfortable reading creator sales and GMV data, and clear communicator who can teach and motivate a big group of people who aren't content creators.

Remote - TBD

Experience with Youka, experience with consumer brands in home, beauty or lifestyle, experience making TikTok content yourself, and experience with GMV Max campaigns on TikTok.